CCT 322 Marketing Information Products and Services

	CCT 322 (aka CCT322H5S)
	Marketing Information Products and Services
A 3rd year course in the CCIT Program of University of Toronto at Mississauga and Sheridan College

http://www.witiger.com/ecommerce/bookCurrentIsssues2ndEd.htm

Course Text

Author: W.T.G. Richardson
ISBN: 0176439668
Title: Current Issues in Marketing
in the Information Age, 2nd Ed.
(used mostly in MGD415)

For the section(s) taught by Prof. W. Tim G. Richardson
Tuesday noon - 2:00 pm in the Kaneff Bldg. room 112

(How the marks are calculated)
witiger.com/marks/(to see your marks)

check witiger.com/groupprojectmembers/

last updated 2011 Mar 25 U of T snow line for UofT, UTM and UTSC 416-978-7669

Marketing is NOT only Advertising
(read on your own)
Marketing Mix
- 4P's(Jan 4th)
o product o price
o promotion o place
Marketing Basics
4 P's - 6 E's VIDEO

http://www.youtube.com/watch?v=j06cY_-Jc1Q

o4P's web page
o6E's web page

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Marketing Concept(Jan 4th)
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Marketing is Bad(Jan 4th)
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5 Utilities of Marketing
F.T.T.P.P.(did Jan 11th)
---------------------------------------------
Marketing Orientation
4R's(read on your own)
o Retention o Referrals
o Relationships o Recovery
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The Marketing Environments
(Jan 4th + read on your own)
o economic
o competitive
o technological
o social/cultural
o political/legal
o geographic
----------------------------------.
types of opportunities
(did Jan 11th)
o Market Penetration
o Market Development
o Product Development
o Diversification
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Marketing Management
PDOC(did Jan 11th)
o Planning o Directing
o Organizing o Controlling
-----------------------------------
Contingency Planning
(did Jan 11th)
(read on your own also)
-----------------------------------
Marketing Research
(for Jan 25th - after the test)

YouTube Video
5 steps in Mkt Research Process

Marketing Strategies
Marketing Plans(for Feb 01)
-----------------------------------------
Business Plans(for Feb 01)
-----------------------------------------.
o Cultural Environment
(for Feb 01)
o Different Cultures: Mktg
(for Feb 01)
-buying decision process
-impulse buying
-cognitive dissonance
Motivation (for Feb 01, 08)
- Maslow's Hierarchy
-----------------------------------------
Search Engines Issues
- non SEO topics(for Feb 08)
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Segmentation(for Feb 08)
powerpoint segmentation
Segmenting Dimensions
-homogenous, heterogenous
- substantial, - operational
ppt segmentation process
Market Oriented Strategies
- single, mutiple, co