MRK 460 Global Marketing                             2018 Jan-April
.
Group  Assignment - video - Weather

                                                                                                                                                                                                                                              photo by WTG Richardson 2008
 
Weather Video

What:

 You are required to produce a video (which can be uploaded to YouTube) discussing a weather / climate situation related to some Global Marketing circumstance - basically, think of how the 4P's would be effected by extreme weather or climate change
  • P- product - how might you have to source your product differently m
    • maybe one region has excessive cold weather effecting the growing season for a particular food ingredient
  • P - price - how would a weather situation effect your increase or decrease in pricing 
    • due to increased shipping costs
    • or supply and demand changes
  • P.- promotion - how would a climate or weather change effect your advertising and viral marketing
  • P - place - how would your place / location / shipping be effected by a weather situation

    It would be best if you pick a specific "event" or situation rather than being to general
.
How Have each person in the group look for a story you can discuss. Then meet and discuss each situation and big the best one to make a video.

"Best" means a story you can find info about.
A story that has details which are useful and interesting..
.
Process
  • Research about the situation
  • Pic some images / graphics to explain.
  • Maybe show on a map the location.
  • Pick someone to speak to the camera
  • Figure out if you are going to make the video with a smartphone or a real digital camera.
  • Use a tripod
  • Have the person(s) speak clearly and loud so the audio is good
  • Edit the file and add in subtitles and any graphics
  • Check spelling
  • The final "product" only needs to be 1 1/2 to 2 min long - if it is too long, people do not watch the whole video


Give the file to WTGR on a USB so it can be uploaded.

When you finish, print out this page, fill in the boxes, and hand it in with your video on a USB
- we the undersigned give permission for W.T.G. Richardson to put this on his YouTube channel
to show and share with other students
 
 
Description of the video in the box to the right

Your Section
circle one

  • Monday  
  • Wed morning 
  • Wed afternoon
 . 
. 
. 
student name
.
.
.		 student name
.
.
.
student name
.
.
.		 student name
.
.
.
student name
.
.
.		 student name
.
.
.

 

cc.. . .,,,,

witiger.com
   CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG?BUSINESS SHORTCUTS I TEACHING SCHEDULE
.
  MISTAKES ITEXTS USED I IMAGES I RANK IDISCLAIMER I STUDENT CONTRIBUTORS I FORMER STUDENTS I PUBLICATIONS I TIPSI for those On The Level who believe in faith, hope and charity
.
.






cc