SENECA COLLEGE, TORONTO

As Taught by Prof. Tim Richardson Jan- Apr 2010 text specific to the Marketing Plan Game Text for MRK106,  MRK200, MRK 213 MRK 213,    MARKETING PLANNING . Texts  o McCarthy, and Perrault Basic Marketing - A Global Managerial Approach, 12th Canadian Edition     (the text you used in MRK106)  o Mason and Perrault "The Marketing Game!" Third Edition   Course outline www.senecac.on.ca/outlines/101/FOB/MRK213.HTM

Marketing Game Report

The marketing game group report represents 15% of the grade:

The report must have a proper title page that includes the group firm name, brand name, and all group members first and last names.

You must also have a proper table of contents, and all pages in the report must be numbered.

You will likely have different group members working on the report so standardize the report by ensuring that EVERONE uses the Arial Font 12 Point.

Your report is to include an analysis of each year that your completed the game. You will be playing the game for 5 years.

The report is to include a summary page that outlines what happened to your firm over the 5 year period and then you are to include the follow for each year.

Each year is to be separate section of your report and must be started on a separate page.

For each year you are to include the following:

The Target market for the specific year, why and how successful were you in obtaining your objectives, what worked and did not work. Use the 4 P’s as topic headings.

Product, Place, Price and Promotion/Advertising. Discuss specifically what you did in each of these areas over the 5 years.  Why you made the decisions you did and were they successful?

You are to create the following charts in Excel for the five year period.

A profit and loss chart;
A Gross Sales chart,
A Units Sold Chart,
A wholesale price chart
An advertising chart
A promotion chart.

All charts are to be at the end of the report.
 

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