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Basically,
you look at the web page
"Things
to be convincing" selling online
http://www.witiger.com/ecommerce/convincing.htm
This page is designed to allow you to know how to give people "advice" to make their website more successful.
The
origins of this web page is based on an article written by WTGR 14 years
ago.
Some
of the things are "out of date", some things still apply.
Your
job is to pick three things on the list and write in any additional information
you think should be considered for 2018.
You
can make suggestions about new points, or add on to the existing points.
think caefully and do not be too brief.
Think
about the influence of the 4Ps and the 6Es.
Example
#6 is Testimonials, you could say "In 2018, Testimonials are more easily
done these days from mobile devices that incorporate information from people
having been to the location of the vendor..."
And
they ask you to rate things such as Parking, speed of service, friendly
staff etc.
Example #8 Shipping - you could say that in 2018 it is possible for sellers to tell the customer the exact location of the package in transit on the way to the customer's address, by use of GPS technology incorporated into the packaging
Type
it up, hand it in when we have our next class Nov 13/14.
.. .,,,,
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