course text 2009
In groups, or as an individual, you will pick one of the topics in BCS412, and using the web, find out additional information about the topic which you summarize, and then make some comments about - for posting on witiger.com
was discussed in detail in class Feb 5th - if you missed the class :-(
..... you should always come to class to keep up to date
groups, or as an individual, you will pick a company for which you can
identify several CRM "problems", such as segmentation, rewards & incentives,
customer service, complaint handling, competitor intelligence, privacy
issues & identity theft etc. etc.
Look at the BCS412 page to see the entire list of what we have covered.
You are also strongly encouraged to read the newspaper to identify other CRM problems relevant to the company.
This Assignment is worth 20% of your final mark and is in 2 parts
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