MRK 410 Assignment Details

MRK 410 ASSIGNMENT INFO 2006

As Taught by Prof. Tim Richardson and Prof. Michael O'Neill and Prof. Stefan Kanitz
School of Marketing and e-Business

.last updated 2005 April 24
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Team Web Site Project Details

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Team Web Site Project 40% of the term mark (25% site, 15% presentation)
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A group project of 3, 4 or 5 people.

click on Ross's image to hear his comments on his experience in MRK 410 and what he thinks of the Team Project

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You cannot have 6 people in the group because that is too many and you cannot have two, or one, because that is not enough for the group dynamic. This project cannot be done by an individual - the reason for this is due to our desire that you experience team work on projects because that is how they do it in business in 2005; many aspects of working are "project oriented". It is your responsibility to find a good team member. Be careful to work with someone who will share the task equally and do everything you agree to.

Plagarism Please understand that it is OK to use material and images from other websites, BUT, if you do not explain from where you got this material, it will be considered plagarism - furthermore, if you cut and paste code off other sides to produce effects on your page, such as drop down menus, scrolling text boxes etc, - you must explain where you obtained this from, unless you learned how to do it yourself.
It is best to use "quotes" around the actual words you copy, that way, when I mark it, I can presume all other words were written by you.

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TEAM PROJECTS

Many professors have students do assignments and projects in class in teams. The purpose is to replicate the real work environment when you graduate. These days, many marketing and business activities are done on a project basis among different people in a company and among people of different companies. Being able to work well on a team is important to being hired, and keeping a job in the new Millenium.

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In this project you will be begin by writing a business plan , meaning write a GOPST and M4 (Money, Management, Market and Materials) and SWOT. The business plan part should be realistic - but not something you spend too much of time on / at the same time, it cannot just be point form, it has to be in proper sentances. The reason for doing the business plan is to prove that the "marketing" aspect of the Web Site Project makes sense.

Your main job is to make pages, and upload to your learn.senecac.on.ca account images and text that show an example of what a real web site would look like for a SME that would want to go on the net.

You are welcome to look at real-life examples of companies you know, but do not copy those pages - make your own. Everything about this website should look real - except you are not responsible for creating a working shopping cart for taking credit cards since the details of setting up a payment system is not part of the learning objectives for this course.

The best way to get a good mark on this project is pick a subject which is realistic and allows you to address all the tasks. Do not spend a lot of time fussing with pictures and colours, work on the business aspects.

Tasks

Identify a company that needs a web site - for most of you this will be an imaginary company, for some of you this will be a real company that needs you to make some sample pages which they might use in real life
Describe the GOPST of the company and explain how the web site will contribute to this.
Provide some background information on the industry in which this company operates
The pages you build for the site, and the content you put on those pages will depend on how good you are at paying attention to the lectures and applying, what you learn in each lecture, to your Web Site Project
You should also make sure you read the notes in each section of the course online so you can consider how to work those concepts in to your project.
Think of the project as a "diary" of what you learn throughout the course
Schedule when you will "present" your project to the class
Make your presentation

Contact Info

Some of you obviously want to put contact information on the storefront part of your project.

DO NOT use real addresses - unless it is a real store related to what you are doing

Do not "make up" fake addresses unless you know they are fake
For example, do not list 1234 Yonge Street cause that is a real address and people may find your page, and go the location, and be annoyed because there is nothing there like the site.

Also, do not make up fake phone numbers, unless you know they are fake, because people can call, "fo real" and annoy other people who innocently happen to have that number you made up (eg (416) 123-4567

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When you are finished your project, put the names of all the group members on the first page. For the people in the group who are NOT hosting the site, make sure they have a link to the site so when I go to their page, I can see where the project is.
When everything is uploaded and it is ready for marking, put "finished, April xx" on the main page so I will now it is done. If you are not finished by the due date, I will mark what you have done, but I will not mark additional changes you make after the due date.

Remember, there is no final exam in this course, you should work hard on this project since it is the major mark of the course. This is a 4th semester course, you should be conscientious about the quality of your work.

Team Web Site Project - Presentation
- the Team Web Site Project is worth 40%
- 25% is the site
- 15% is the presentation you give to the class at the end of the course

Presentation
Tips full details
www.witiger.com/ecommerce/presentationtips.htm
When you make the presentation to the class, previous students
- dressed nicely to match the business
- one team that did a health spa wore matching track suits
- one team that did an office all wore suits and ties
- used name tags
- used props and handouts
- spoke in an exciting and interesting way
- involve people from the audience
- used humour to get the students interested and participating
etc.
- and when you come to the presentation, be prepared to stay for the whole class, it is considered "bad manners" to do the presentation and leave
- dress nicely, you are Marketing Students doing a final project and should "dress to impress"
- practice - don't just show up and "try your best" - meet in advance and work out who is speaking what parts

Prof. Selia Karsten, who teaches MRK 224 EFFECTIVE BUSINESS PRESENTATIONS has taught you how to do good presentations so there will be high expectations of your presentation in MRK 410

This is the evaluation form that Prof. Karsten uses in MRK 224
- this form willbe used in MRK410
- when you do your presentation in class, you will make a copy of this form, and hand out one copy to each group in the class
- they will rate you as you deliver your presentation

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.ac.on.ca/selia.karsten/EC/610w2001projects.html

witiger.com	CONTACT I MAIN PAGE I NEWS GALLERY I E-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS I MKTG&BUSINESS SHORTCUTS I TEACHING SCHEDULE
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	MISTAKES ITEXTS USED I IMAGES I RANK IDISCLAIMER I STUDENT CONTRIBUTORS I FORMER STUDENTS I
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