| PODCASTING
notes taken in class by Samantha - the 2007 presentation by Leesa Barnes |
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pic supplied by Samantha - cropped by WTGR |
In the November
presentation, we arranged for AV services to digitally record Barnes, and
we are in the process of editing the clips and hosting them on a server
to the students and view again the presentation given to the class that
day.
In the meantime, D06 student Samantha W. made some detailed notes about Barnes presentation - (Barnes covered things slightly differently in 2007 compared to 2006). Samantha agreed to share her notes with the class and you can view them by clicking here Samantha's notes on the 2007 presentation by Barnes are below to Samantha, we say THANKS A LOT, your contribution is appreciated |
Power of Podcasting
- Podcasting transcends
beyond demographics, it taps into the 3 I’s said Leesa Barnes
1. Intimate – There are
very few mediums that creates this relationship. It is a instant
relationship where bond is established very quickly
2. Informal – there is no
need for a large production budget, you can initiate podcasting with a
microphone, and recording device. (a video recorder, if necessary)
3. Inclusive – Has the ability
to unite people based on hobbies and interests, and opportunity to find
people with the same likings as yourself
Podcamps are the equivalent to Barcamps (which are ad hoc gathering of people). These “unconferences” are very informal and if you show up, you can present to others. They are a growing trend but even podcasters need a common gathering ground as nothing can replace human to human contact.
7 steps to Podcasting
for Profit
1. Assess – 20 point
questionnaire in Leesa Barnes book ‘Podcasting for Profit’ which determines
whether podcasting is right for you, or your company. Looking at an example
of BC Government who decided to initiate a Podcast for its farmers but
at that time, the bandwidth available was not enough to handle the file
size. As well, many people were running off of dial up. Farmers end
up getting fed up and not getting the message the government was trying
to send to them. This is a great example of the BC Government not
accessing the needs and capabilities of its target audience.
2. Plan – If you don’t know where you are going, you won’t get there. You have to know what you want to accomplish with Podcasting, define your GOPST. Its critical that you do not forget about the focus of the message, you have to connect with your audience.
3. Launch – When you have decided that Podcasting is right for you and what your plans are, you can setup your podcast and launch the solution
4. Grow – After the launch of the podcast, nuture it and promote it. You can promote it through traditional offline techniques or you can promote it through online techniques, such as blogs and Facebook.
5. Profit – Understand that steps 1 – 4 have to be accomplished before you begin to see a profit.
6. Measure – measure your success, there are tools to measure your influence, how many hits you have had, how many downloads, and even audience numbers
7. Optimize –
Podcast example : Whirlpool
http://www.whirlpool.com/custserv/promo.jsp?sectionId=563
The podcasting topics that Whirlpool offers are family oriented topics, they talk about issues that many parents are interested in. There are new podcasts added each week and archives date back to 2005. No products of Whirlpool are ever mentioned as this adds to the value of the podcast even more. The conversations are informal and does not sound scripted. Take a listen for yourself and see what you think.
Other sites that offer Podcasts:
Agoracom – they target a
very specific target market. The podcasts are about publicly traded
stocks with Executives speaking about the company. This helps reduce the
cold-calls companies receive and gives the company a chance to speak out
on what is happening with the establishment. Listen at http://www.agoracom.com/broadcastcenter
3 Methods To Podcasting
1. Indirect Method
– Monetize your skills and expertise.
This means you are not making
money by selling a product but by selling your expertise) Ex. Whirlpool
(above).
2. Integrated Method – Monetize
your audience, by turning your audience into clients. This is what Agoracom
does (link above).
The executives speak out
on the companies current situation in hopes that listeners will buy shares
of the company.
3. Direct Method – Monetize
your content. It has to be premium content that interests people and something
worth their while.
Take a look at this example
made by Warner Bros. making a prequel (consisting of 3 episodes) to the
thrilling new video game coming out.
http://www.podcastingnews.com/details/pdl.warnerbros.com/wbie/justiceleagueheroes/video/JLH_Video.xml/view.htm (for all 3 episodes)
http://justiceleagueheroes.warnerbros.com/ (Podcast News Feed)
Should Anyone Podcast?
Not everyone should podcast.
Take a listen to Starbucks Episode 3 at
http://www.starbucks.com/ourcoffees/coffeeconversations.asp.
This is why there is a need
to access whether podcasting will work.
If you are podcasting for
the sake of podcasting or because everyone is doing it, then you might
end up getting online buzz for the wrong reasons.
Read about the review of
Starbucks Episode 3 at
http://podonomics.com/why-starbucks-coffee-conversations-podcast-failed/
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