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SENECA COLLEGE, TORONTO

As Taught in 2000 by Prof. Tim Richardson School of Marketing and e-Business, Faculty of Business

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Section A	Section B	Section C	Section D	Section E	Section F
Strategy Mergers Aquisitions Cases AOL/TimeWarner	Business models Virtual companies Cases Chapters.ca Amazon.com	New Product  Development Competitor Intelligence Business Intelligence	Promotion Domain Names Traffic and brand building -online communities -online contests -banner ads Cases Amazon.com Jeff Bezos video -bio	Dot-com failures Pricing issues Online VS Offline Auctions Taxation Accounting Considerations	m-Commerce Mobile and Wireless business using WWW - Bluetooth

Grading Information                          Assignment Information

Official Course Outline www.witiger.com/senecacollege/IEC812/official812.htm
 

	Thumbnail Gallery of Textbooks used for all the e-commerce courses [including IEC 812],  with links to any relevant web sites
	Thumbnail Gallery of E-commerce News sites, and general Internet on-line news links. check this regularly.

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Main Web Page for the IEC Post-grad Diploma Program  www.iec.senecac.on.ca
 
 
 

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  Prof. W. Tim G. Richardson © www.witiger.com