SENECA COLLEGE, TORONTO
As Taught by Tim Richardson School of Marketing and e-Business, Faculty of Business

DETAILED OUTLINE©
SECTION on mobile and wireless e-
"m-commerce"

last updated 2001 October 10
.
Section A
Section B
Section C
Section D
Section E
Section F

"... we are on the threshold of a wireless revolution that will bring about the increasing
convergence of handheld devices and cellular phones, fundamentally altering the landscape"

Andy Walker's introduction to a Toronto Star story titled "Wireless Revolution Beckons", Walker is President of Cyberwalker Media
 www.cyberwalker.net/
 
"The biggest risk for organisations is believing that m-business opportunities are two to three years away. The pace with which businesses accept emerging technologies is accelerating.  M-business is here today, and growing at a tremendous rate. "
PricewaterhouseCoopers
 www.pwcglobal.com/extweb/mcs.nsf/docid/CD62BE635F4F749C852569DD0054B892
 
 
Handheld
devices and their
role in the
development
of
m-commerce
. Handheld devices now (Nov 2000) offer substantial computing power. Technological developments and enhancements in memory, battery life, use of compund materials to decrease weight, etc. have allowed handheld devices to become "serious" instruments in the daily life of IT professionals, business people, and "average" consumers

WTGR

.
.
 
The origins 
and growth
of mobile and 
wireless 
commerce
From a White Paper on Personification's web site
 the url was http://www.personification.com/Visual/White/mobilecomp.html

"The rapid growth in mobile telephony in recent years provides a strong model for the adoption of undeterred mobile computing. The Strategis group recently estimated that there will be around 500 million mobile phone users worldwide in 2001, and 700 million by 2003. Consistent with this projection, Nokia estimated that there will be a billion mobile phone subscribers worldwide by 2005. The rapid transition from fixed to mobile telephony will almost certainly be followed by a similar transition from fixed to mobile computing in the near future. Some of the key factors that are driving

the evolution and adoption of mobile computing are:

  •      greater reliance on computing and communication technologies. 
  •      societal shifts toward a more mobile workforce 
  •      increasing need for remote communication, computing and collaboration 
  •      greater geographical mobility among corporate individuals 
  •      greater need for communication and collaboration at all levels 
  •      greater criticality of time and effective decision making within narrow  windows of opportunities 
  •      increasing availability of wireless connections at affordable rates 
  •      new and important requirements for mobile computing support such as
    •      intelligent mobile agents

    •      and mobile knowledge networking."
Personification Inc. notes that mobile computing is the fourth wave of an ongoing computing revolution. It follows the earlier mainframe, minicomputer, and microcomputer waves. 

Personification Inc. is a Toronto based company involved in ...
http://www.personification.com
 

.
In an attempt to give us a snapshot approach to understanding the whole picture of wireless business and m-commerce, we will employ the results of a class assignment, April 2001. In this assignment, the class was divided into 2 groups. Each group was charged with creating a point form summary of all the concepts and "critical understandings" that would be necessary to have in order to deal with the new issues in wireless business and m-commerce. The emphasis is on "summary" and the team members were reminded that the purpose was not to describe in detail all the topics, but rather organize and categorize an abbreviated list of the topics and put the topics in an order which would make viewing of it, understandable and educational.

The results are below. The teams had two different approaches to this task. Both results are useful to look at as a summary of wireless business and m-commerce.
 
 
http://www.witiger.com/ecommerce/m-commercesummary1.htm http://www.witiger.com/ecommerce/m-commercesummary2.htm
.
. Many of the professional service firms, such as the accounting firms, law firms and management consulting companies have addressed m-commerce in the PR material on their websites. PricewaterhouseCoopers has a particularly good note on m-commerce since it addresses the all encompassing aspects of its ffect on all business categories.
WTGR

"The convergence of wireless devices and the Internet is creating  an important new channel to market — and the next wave of  change across industries. Mobile business, or m-business as it has come to be known, will enable organisations in every  industry to

  • expand their markets, 
  • improve their service and 
  • reduce their costs. 
 Much of the discussion surrounding m-business has been  narrowly focused on m-commerce, a subset of m-business that  involves the use of mobile devices for marketing, selling and buying products and services over the Internet,  "third-generation" (3G) networks or other supporting   technologies. But we believe that m-business is a far greater  and more complex phenomenon — one that will build on organisations' e-business transformations and capabilities and provide the backdrop for a further qualitative shift in business  operations. "
from
 www.pwcglobal.com/extweb/mcs.nsf/docid/CD62BE635F4F749C852569DD0054B892
.
http://www.profitguide.com/ Another business source discussing "convergence" driving wireless and m-commerce.

"If the "wireless" future" is behind schedule, analysts say three converging trends

  • increasing use of the internet
  • handheld devices
  • cellphone services
have set the stage for a wireless explosion<>

Transfer interrupted!

elvetica">Profitguide says in their April 2001 issue
"the real question is not will wireless impact your firm - or when - but how?"
 
. So, instead of searching for, and reading many articles talking about the coming boom in wireless business - let's accept it will, and concentrate on how it will effect business.

One of the things we have to look at is the physicality of the technology.
WTGR

.
Physical Limitations
of mobile devices, 
which need to be 
addressed before 
m-commerce can 
fully develop
"Wireless devices demand new models of information delivery and knowledge management," says Dr. Mark Chignell, CTO of Personification Inc. and head of the Interactive Media Lab at the University of Toronto.
 
. The physical limitations for humans to see a lot of data [text and images] on a small screen, which is presently the configuration for cell phones, requires that
  • the data has to be abbreviated so it will fit on the screen
  • the data has to be altered so it can be received more effectively through the handset
    • suggestions for altering the data include converting text on pages to audible content so it can be listened to through the earpiece of the cellphone instead of viewed on the small screen
WTGR
.
To allow more data to be viewed on the cellphone screen, Personification has developed 2 new technologies, namely TextSummary and PhoneSummary
  • "TextSummary uses state-of-the-art algorithms to analyze a document's structure, grammar and keywords generating a coherent summary of the original - without compromising its meaning. 
  • PhoneSummary takes the data generated by TextSummary and converts it to voice. Any web content can be summarized and delivered in  audio format through a telephone."


http://www.personification.com
 

.
 
Physical Limitations
of mobile devices, 
which need to be 
addressed before 
m-commerce can 
fully develop

 www.plesman.com/eb/news.
html?CONTENT=news/eb021124a
"The mobile Internet market is growing quickly, but bandwidth and handset design limitations mean the wireless experience won't match the desktop experience any time soon."

Matt Friedman writing in the Plesman publication, Computing Canada, Nov 2000

Friedman notes that "the mobile market is growing quickly. Almost 30 per cent of Canadian households have at least one mobile phone. Sales of Internet-equipped phones  are skyrocketing, while sales of PDAs are expected to double over last year's. There will soon be a vast, mobile Internet-equipped market hungry for content and services."

however, despite this trend, Friedman cautions "...You can't build much of a display into a mobile phone without seriously compromising its portability, and unlike computers, most mobile devices are designed to be operated with one hand.... The killer app for the wireless Internet may not be traditional Web browsing at
all — at least not in the short term — but direct, person-to-business electronic  commerce. In effect, the wireless device becomes a combination of interface, credit card, smart card and ATM."
 

. In reading articles like Friedman's, it should make you aware that many things in the mobile market are undecided at present - there is no certainty as to what technology will be applied, will it be WAP, or something coming after WAP, and it is not certain what customers (the ultimate "voters") will want to do with the new options.

What you should keep in mind in evaluating all these article is the outstanding question of what the customer will want to do with the features that become available. Just because you can add a lot of features to a cell phone doesn't mean people will want to use those features, they may be drawn into separate devices such as the PDAs instead of clogging up the cell phone with too many FABs.
WTGR

"WAP has to overcome at least two substantial obstacles before it's really ready for prime time. The first problem is that for now, digital wireless connections are limited to a glacial 9600 bits per second — about a sixth the speed of a pokey 56k modem. It's unlikely that anyone would have much of an "Internet experience" at that pace. However, the bandwidth issues are sure to be solved in due course." 
.
 
"... the shift to wireless" April 2000
 

"Wireless To 
Dominate Web by 2001"
Nora Macaluso wrote in 
E-Commerce Times in April 2000 an article titled

 http://www.ecommercetimes.
com/news/articles2000/000411-3.shtml

Macaluso quoted IDC's prediction that by mid-2001 all digital cellular devices will be WAP-capable. IDC was further quoted by Macaluso as saying that the shift to wireless is driven in part by a growing trend on the part of phone service and other providers to encourage customers to use the Web for customer service, bill paying and account information. It is a logical extension for these companies to prompt consumers to buy products and services over their Internet-ready phones. 
To access the original report from IDC, written by Iain Gillot, see below.

IDC's 
 http://www.itresearch.com
/alfatst4.nsf
/unitabs/W21187?
openDocument
This report addresses current interest levels in wireless Internet access; the air interfaces, platforms, devices, portals,
 and services being used; and the information content being provided. Moreover, the major trends and future of wireless Internet access are examined, including subscribers and the transaction value of wireless Internet services.

"the mobile market is growing quickly. Almost 30 per cent of Canadian households have at least one mobile phone.[Nov 2000] Sales of Internet-equipped phones are skyrocketing, while sales of PDAs are expected to double over last year's.  There will soon be a vast, mobile Internet-equipped market hungry for content and services."
 www.plesman.com/eb/news.html?CONTENT=news/eb021124a
"The truth is that there are a whole lot of cell phones and mobile devices in Canada, and they're growing rapidly," said Mark Dickelman, vice-president of m-commerce and wireless at the Bank of Montreal

.
 
bandwidth
and handset 
design 
limitations

WAP

November 2000
"The mobile Internet market is growing quickly, but bandwidth and handset design limitations mean the wireless experience won't match the desktop experience any time soon."
 
By Matt Friedman writing in 
 www.plesman.com/eb/news.html?
CONTENT=news/eb021124a

"WAP has been hyped as the be-all and end-all of the wireless Internet, but it's important to remember that it's just one of many technologies,"
Mike O'Farrell, executive vice-president for business development of Toronto-based mobile developer PCS Innovations Inc.

"... WAP has to overcome at least two substantial obstacles before it's  really ready for prime time. The first problem is that for now, digital wireless connections are limited to a glacial 9600 bits per second — about a sixth the  speed of a pokey 56k modem. It's unlikely that anyone would have much of an "Internet experience" at that pace. However, the bandwidth issues are sure to be solved in due course. 

 A more serious question is whether handheld, mobile wireless devices like cell  phones and personal digital assistants are even particularly well suited to online browsing. You can't build much of a display into a mobile phone without seriously compromising its portability, and unlike computers, most mobile  devices are designed to be operated with one hand."
Friedman
 

Q. Who are some 
of the early players 
in the wireless web 
access developments?

A - Phone companies

 

CNET had a story in December 1999 about Bell Atlantic's offering of wireless
 http://news.cnet.com/news/0-1004-200-1431602.html?tag=st.ne.ni.rnbot.rn.ni
.
.

. Everybody seems to have some say on the situation of wireless business and mobile e-commerce (m-commerce for short). Most of the time we see articles and opinons on m-commerce in leading newspapers and e-zines but there are also trade publications and industry association reports that discuss this impending tidal wave.

Or, is it just hype.

Is it a case of technology seeking a purpose?

By March 2001 we have seen enough talk about m-commerce to presently be aware of journalists and e-experts discussing how the wireless world, in terms of actual business activity, is taking off more slowly than anticipated?

Why is this the case?

Is there a problem finding the killer ap among business to lead wireless commerce around the world?

Possibly.

People always say that if you forget history you are doomed to repeat it - in this case, it would do us well to look at how some killer aps boosted older technologies - and by looking at those older situations, see if we can find some twinkle or sign that will allow us to know what will be the killer ap that will cause wireless services to take off.

WTGR

.
Older
technologies

What were record players used for in the beginning, and why were they invented?

The pioneers of the record player were Thomas Edison, (1847–1878)  with his phonograph, and Emile Berliner (1851–1929), who invented the predecessor of the vinyl record 1896. Edison's records were made of tinfoil, upon which a groove of unvarying lateral direction but varying depth was cut. 

Edison claims to have had as one of his original purposes, being the relationship between a businessman dictating letters to a secretary. Edison tried to produce a machine that would record the gentleman's speech, which could then be later played back by the secretary in a manner which would allow her to type out the words.

What we fail to see sometimes is how quickly older inventions also spread fast and had their diverted and entertaining applications. How many readers of this page would be surprised to learn that edible records made of chocolate were a culinary delight in 1903.

Of course, in 2001, we know that the phonograph's Killer Ap was not business oriented, but rather applied to music and it was entertainment purposes that drove subsequent developments.

The reason we deliberate on this historical tale in IEC 802/812 is to keep in mind that all the businesses presently trying to find a great Ap for wireless technology, may be missing (what has been historically a great driver of inventions) the most powerful Ap - entertainment.

written with notes from Prof. Richardson's class on History of Technology
 www.witiger.com/centennialcollege/GNED117.htm

..
. Wireless e-business will not develop strongly unless there is a "killer ap". A really good application of any technological development has always been necessary in order for something to become very popular.
 
http://www.libertynet.org/newcomen/thomas.html Newcomen built an engine with a piston working in a vertical cylinder and a massive  overhead rocking beam connected to the mine pumps. In 1712 the first practical steam engine in the world was set to work at a South Stafforshire colliery and within a few years they were being built in almost every mining area of Britain. The killer ap for the steam engine was pumping water out of deep mine shafts so that miners could recover more coal to literally fuel the fires of the industrial revolution.
In a similar way, it will be necessary for wireless e-business to find a "home" in a key industry, which will drive developments and applications. In these early days [March 2001] some indications are that one the industries that could develop some killer aps might be the banking industry.

Therefore we will look at some of the developments in wireless banking to see if there is, or is not, a potential there.
WTGR

.

WIRELESS
BANKING
 
 
 
 
 
 
 
 
 
 
 
 
 
 

WIRELESS
BANKING
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

WIRELESS
BANKING

In the March  2001 edition of Plesman publication's "eBusiness Journal", several article discuss wireless banking.

Howard Soloman writes a particularly interesting article titled
"Banks and brokerages are cautiously rolling out wireless services"
 www.plesman.com/eb/news.html?CONTENT=news/eb030316a
Interestingly, Soloman points out some of the experiences particular Canadian banks have had trying to marry a technology to a particular function. Soloman notes "tiny cellphone screens and slow networks mean frustration"

Historically speaking , the ease with which "first adopters" use a new technology, and its application, is critical to whether it will contine. When pocket pagers first came out they were bulky, expensive and had limited coverage - it wasn't until the cell phone industry took off in the mid-1990's that pagers had a system to piggyback on (the cell phone network) to carry their signal - then they became popular.

Solomon cautions that "Wireless won't be a big money-maker for the financial services industry, but banks and brokerages are slowly adding it to their product offerings" because no one wants to be left behind. 

If there room for optimism. Solomon notes " industry analysts say there's no one wireless killer app, getting access to financial services is thought to be one of the biggest reasons why people will want Internet-enabled cellphones and personal digital devices, which are slowly entering the market."
 

The situation in March 2001
"Demand is not high at this point," says Jim Connor, manager of electronic services technologies at the Royal Bank. Most use it to check balances, he  said. "Overall, it's not overwhelming traffic," agrees David Sypher, senior  vice-president of direct channels at discount brokerage TD Waterhouse.  Schwab Canada finds only about three per cent of its trades are done through  wireless devices. "


How is Canada doing in the international arena of wireless banking?
Solomon notes
"Canadian financial institutions have been among the North American leaders in offering wireless access. Schwab Canada was the first brokerage, beating its U.S. parent to the air."

In conclusion, Solomon offers that "the future of wireless financial services is in the hands of carriers and device manufacturers. With bigger  screens, users can get graphs and more than three lines of information. But the  networks that can handle such data are at least a year away."
 

. While Solomon might be technically correct in saying "the future of wireless financial services is in the hands of carriers and device manufacturers" - from a marketing perspective, the customer rules, and the truth is, the future of wireless financial services is in the hands of customers who can be convinced that the FABs (features, advantages & benefits) of the different new devices and services will save time [which seems to be historically the reason for adopting new tech devices] and allow access to information more quickly which will afford opportunities not presently available.
WTGR
.
 

WIRELESS
BANKING
 
 
 
 
 
 
 
 
 
 
 
 
 
 

WIRELESS
BANKING
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

WIRELESS
BANKING

March 09, 2001 article by  Victoria Berry 
"Wireless banking brings partnerships"
 Two partners bring Bank of Montreal to market quickly

Mark Dickelman, vice-president of m-commerce and wireless for the Bank of Montreal, as quoted by Berry, says he "fully expects wireless banking to surpass the popularity of PC  banking in record time."

The full story, at
 http://www.ITworldcanada.com/cw/displayArticle....................
explains that Bank of Montreal, which already has a relationship with  Sun Microsystems and 724 Solutions, expanded this relationship for developing wireless banking services.

BOM implemented the Sun infrastructure and hardware and 724’s  E10,000 solution in anticipation of customer demands. Dickelman noted "the wireless market may not have boomed yet, but when it does the bank  will have a well-run solution. Veev.com allows the bank’s wireless clients to access all account transactions, re-order cheques, take part in the bank’s brokerage services and do some trading," according to Dickelman.
http://www.veev.bmo.com

. One of the key things about this BMO story is the speed with which they brought the product to market.
Speed in getting a new product to market is critically important in the "new economy" where product life cycles PLCs are very short and competition to capture "early adopters" is very intense.

We will see future examples of companies bringing wireless products and services to market very quickly - even when there may be problems with the appliance, or service delivery ; - just so they can capture that early market share and lock in the influential early adopters.
WTGR

 
.

What does 
wireless mean 
to the human 
experience?
 
 
 
 
 
 
 
 
 
 

What does 
wireless mean 
to the human 
experience?

. In class March 27th, 2001, we had a conversation about how humans try to develop technology and systems that strives to replicate, as much as possible, the true human experience, involving all senses, in communication.

We have many examples from history - humans developed the concept of the photograph to more accurately represent the human face because artists renditions were not perfect. Because humans see in colour, it was natural that humans would then develop colour photography. Since we do not see just static images, but rather moving images, it is natural that we would learn to create moving images. And since humans like to see and hear what they sense, it is logical that we would be able to add sound to moving pictures.

WTGR

http://www.profitguide.com/ "... wireless is really about instant information, a priceless commodity that will let you make decisions and transactions anytime, anywhere"

What is instant information? (WTGR)

  • instant ability to see/read real-time stock quotes as the prices are moved by the market
  • marketing and promotion information cast to you instantly based on your geographic location in an urban area (so you can buy something in close proximity)
  • instant ability to reply to a human (voice, text, or image based content)
.
 
the human business
relationship experience:

location determinant
location indeterminant
 
 
 
 
 
 
 
 
 
 
 

the human business
relationship experience:

location determinant
location indeterminant
 
 
 
 
 
 
 
 
 
 
 

the human business
relationship experience:

location determinant
location indeterminant
 
 
 
 
 
 
 
 
 
 

the human business
relationship experience:

location determinant
location indeterminant

. The purpose of the following discussion is to arm the reader with some thoughts and questions that will allow her/him to be able to subsequently judge wireless developments in 2002 in a way that will contribute to decision making in challenging environments.

WTGR



16th century Germany - the village blacksmith locates his forge next to the inn, which has stables for horses (which needs his horseshoes) and cooks that need his metal utensils - he is across the street from the local church which draws a large group of travellers from the outlying farms twice a week.

20th century Scarborough - the Macdonald's franchise owner buys real estate across from the local high school, which is adjacent to a medium size mall which is only served presently by a Becker's and a Tim Horton's.

Both of these situations are location determinant - meaning the factors of 

  • customer location
  • supplies and materials
  • labour available
  • publicity and marketing
determine the location of the business


21st century downtown Toronto - February 2000 - a renovated building in the fashion district, now housing dot.coms. A website with small sized consumer products for sale. Content is multilingual and payments systems are varied. Shipping is cost effective.
  • customer location is not a factor, they can be anywhere FedEx ships
  • supplies and materials are minimal since most is digital and the actual product can be assembled and packaged almost anywhere
  • labour is split between the call center - located in a bilingual Atlantic Canada province, and offsite webmasters
  • publicity and marketing is mostly online, with some billboards placed in the CBD
Location is indeterminant meaning this business can be located anywhere since the customers and the production method do not have location determining characteristics.


21st century northern Mississauga - October 2002 - a renovated warehouse formerly belonging to Nortel Networks. A m-commerce service center uses advanced Bluetooth technology to target cell phone carrying pedestrians in the downtown Toronto core. The client, Tim Horton's which has been specializing in small size franchise locations.
  • customer location is a factor, the software only calls their phone if they are within a 80 metre range of a small Tim Horton's kiosk
  • supplies and materials are non-existent - it is a service, not a physical product being sold
  • labour is split between the call center - located in a multi-lingual north Toronto (English, Mandarin and Cantonese)  and offsite webmasters
  • publicity and marketing is mostly offline, with some sandwich boards placed on the sidewalk noting the existance of the service and offering online coupons through the cellphone
Location is determinant meaning this business model is based on selling to someone who is in an area of proximity to the vendor.
.
 
 
The 
Technology

2.5G
3G
 

As Andy Walker notes
"The wireless phone industry is moving toward a next-generation wireless technology known as 3G, which will allow wireless data connection speeds of up to 2 megabits per second (mbps) by the end of 2002 ... In the mid-term, a technology called 2.5G will be rolled out which will enable speeds of 144 kbps"
.
 
Wireless
Future
technology

Java !
 
 
 
 
 
 
 
 
 
 

Wireless
Future
technology

Java !
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Wireless
Future
technology

Java !
 

This screen capture notes a story about how the future of wireless communication relies on Java programming 
 
 

This story comes from a speech given by Mike Lazaridis, president and co-chief executive officer of Research in Motion at the COMDEX in Toronto in early July 2001

From Lazaridis speech, as quoted in The Globe and Mail,  Mr. Lazaridis said, "... the much-touted third-generation (3G) of   wireless devices is closer than we think. Technology called 2.5G already delivers everything we want — including e-mail, short messaging  services, voice communication and location management — with the  exception of full-motion video. These services — e-mail, voice, SMS and paging — are already available, and most people just need to be made aware of their presence, he said.    "The key is people start using [the technology] and don't even notice it,"  he said. "It's the ultimate passive experience."   RIM is also betting that a new version of Java for mobile devices, called   Java 2 micro edition (J2ME), will be what powers all wireless devices of  the future, he said. "

Lazaridis added "We must move to one universal, powerful, open standard,... benefits of J2ME are the reduced cost of setting it up,  the wide capabilities of the programming language, the ability to store data locally, its security features and its ability to be upgraded from a remote position."
"Java will be at the heart of e-commerce," Mr. Lazaridis said. "It's absolutely necessary."
 

. Lazaridis remarks hint at a direction which is focused on the product and not on the market.
In classical marketing theory we have three directions
  • product orientation
  • sales orientation
  • marketing orientation


Production Orientation - which is an older "attitude" focuses on making something, then hoping you can sell it.
Sales Orientation - which was popular in North America in the 1960's and 1970's, focuses on selling something using a tidal wave of advertising and simply counting on promotion to get people to buy it - whether they need it or not
Marketing Orientation - is a more "mature" focus and is a sincere attempt to look first at what people want - do some research, then make it and sell it.

Lazaridis remarks hint that RIM and other companies involved in mobile technology have a "Product Orientation"

WTGR

.
.
 
. What is Bluetooth

Bluetooth enabled devices, such as handhelds, will allow wider range access to the internet but at present (August 2000) no such devices are publically available. The reason for mentioning this now is that future applications will greatly increase the number of people accessing the internet from various mobile devices. Even more people accessing the Internet means more potential customers for B2C situations.
WTGR

"The idea behind Bluetooth is to avoid the inconvenience of cables by enabling devices such as mobile phones, PCs, printers and handheld computers to communicate with one another over short distances using low-power radio signals to transmit data"
Laura Rohde of IDG News Service
page 17 in Aug 25th, 2000 edition of ComputerWorld Canada

The 
Technology

"Bluetooth"

 www.bluetooth.com
An industry consortium developing technology specifications for small form  factor, low-cost, short range radio links between mobile PCs, mobile phones and other portable devices. 

"The Bluetooth communications device is a small, low-powered radio in a chip that will "talk" to other Bluetooth-enabled products, eliminating the need for cables or infrared beams to connect portable computers, cellular phones, printers, fax machines, etc. It will be possible to connect enabled devices  on a one-to-one or one-to-many basis.

Since the chip supports both voice and data communications, applications will range from something as simple as replacing the cable between a mobile computer and cellular phone, to more complex  connections involving multiple computers, and extending into hands-free voice communications for wireless phones in vehicles."
Andrew Seybold
 http://www.gsmdata.com/artblue.htm
 
 

ZDNET's list of online articles about Bluetooth
- you should pick a couple and read them
http://www.zdnet.co.uk/news/specials/1999/04/bluetooth/
 
 


"The heart of the Bluetooth brand identity is  the name, which refers to the Danish king Harald Blåtand (Bluetooth) who unified  Denmark and Norway"
"In the beginning of the Bluetooth wireless technology era, it was aimed at unifying the telecom and computing industries. Since then, the  Bluetooth wireless technology has grown to influence pretty much all areas where cable replacement is needed. It is   estimated that by 2005 the Bluetooth  wireless technology will be a built-in feature in more than 670 million products"
 http://www.bluetooth.com/bluetoothguide/faq/8.asp
.
Industry
Associations

 global.mobilecommerce.com
Global Mobile Comerce Forum
In their own words "The Global Mobile Commerce Forum is a diverse group of companies from  around the world, companies that want to have a say in the future of mobile  commerce, working together towards a future where consumers will be able to use  their mobile phones (or other devices) to carry out their business wherever they  are, whenever they want."

Industry association web pages (including press relases and statements of intent) are helpful sources of information about an industry sector as a whole.
WTGR

GMCF comments that "Judging by the development of the Japanese and European mobile industries, it will be the entertainment and leisure
sector that will drive the uptake of mobile commerce"

"Another key to the widespread uptake of mobile commerce will be the rapid creation of portals, providing specialised, personalised content...The mobile operators should be encouraging the growth in the number of portals, preserving their interest through joint ventures, cross-marketing agreements and shareholdings.  For the mobile commerce industry
this represents the ‘business to business’ challenge of helping existing brands raise their visibility in the mobile space.”
 http://global.mobilecommerce.com/PressReleases/PressRelease_010800.htm
 

.
 
m-commerce
but ...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

m-commerce
but ...

.
When we talk about a new development in business, it is just as important to discuss the conditions under which it will be constrained, as it is to discuss the conditions under which it will flourish. Therefore we will attempt here, by reference to this article below, to put a sober side on the view that m-commerce will grow fast.
WTGR
http://www.internetnews.com/ec-news/article/0,,4_898281,00.html
The article discusses how many people consider m-commerce in an un-focused way without breaking it down into subsets. The article suggests
"m-commerce should be divided into three types, ...
  • premium content, 
  • remote payment and 
  • point-of-sale applications. 
Of those, premium content will be the most important"

This article was based on a 2001 report titled 
"Mobile Commerce in Europe: Premium Content Remains the Priority." 

.
m-commerce
around
the world
"UK Wireless Usage Poised for  'Hypergrowth'
 By Nora Macaluso, E-Commerce Times June 8, 2000 

 www.ecommercetimes.com/news/articles2000/000608-7.shtml
 

Macaluso writes "All new mobile phones sold in the UK will be Internet-enabled by mid-2001, according to  a report from Forrester Research.
 www.forrester.com/Home/0,3257,1,FF.html
as the price of wireless application protocol (WAP)  technology continues to fall, consumers will snap up the phones in a "two-year period of hypergrowth." "Customer uptake will increase rapidly, creating a market of 41 million mobile Internet users in the UK by 2005," 

.
 
m-commerce
in
China
 
 
 
 
 
 
 
 
 
 

m-commerce
in
China

"Wireless B2B E-Commerce  Developing in China"
By Jim Romeo, E-Commerce Times,  January 21, 2000

Romeo's story is based on a report by the Yankee Group.
In this report, Romeo notes that "One of the major potential roadblocks to the growth of
 e-commerce in China is a dearth of PCs in the country. Wireless communication companies, however, stand ready tostep in to provide e-commerce services if there are not enough PCs."

Who is "getting in on this action"?, the Yankee Group notes that " MeetChina.com, China's official cross-border Internet trade portal, recently signed an agreement with Motorola, Inc. and China Wireless Information Network to broadcast B2B purchase inquiries to a potential audience of over two million people using Motorola wireless communication devices in China."
 

. We used to think in 1998 and 1999 that the steadily upward spiralling growth of new online users might soon flatten out as the world maximized the number of PCs that internet connections. We are not finding that having a PC to connect to the Net is not a limitation, and in fact will ironically lead some countries to skip a technological step as the move directly to wireless internet access through PDAs, lending itself to moving directly into wireless e-commerce.
WTGR
.
.
 
m-commerce
in
China
 
 
 
 
 
 
 
 
 
 
 
 

m-commerce
in
China
 
 
 
 
 
 
 
 
 
 
 
 

m-commerce
in
China
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

m-commerce
in
China

The article is on Digitrend's site and written by
Mark Evans, Managing Director, Deloitte & Touche's Technology & Communications Group

"Will China Look West for Wireless?"
 http://www.digitrends.net/marketing/13642_14696.html 
 
Who is building it

"almost all of the country's subscribers use the global system for mobile communications (GSM) format promoted by European countries. "

China Unicom however has expressed interest in Qualcomm's current code division multiple access (CDMA) technology 

"Qualcomm ... found that it wasn't exactly a welcome guest in China. After launching a trial of its code division multiple access (CDMA) cell-phone technology in  cities like Shanghai and Beijing, last June Qualcomm found itself out on its ear when China's number-two state telecom carrier, China Unicom, decided to scrap deployment plans. Then, in  October [2000], the China Unicom reversed itself and announced that it will build networks using Qualcomm's CDMA"

Size of the market

"China's 1.3 billion population has long been irresistible to Western companies. While analysts
    note the very low penetration rate - 4.5 percent - of mobile wireless users in China, the raw numbers are impressive. "Yes, penetration is very low," says George Koo, Deloitte & Touche's director of Pacific Rim Services."But in terms of gross numbers, it's quite high at 60 million subscribers, and it's growing at 30 percent a year."
 

. The "Environments"
Political / Legal / Regulatory Environment

"The Chinese governmental officials can be difficult to deal with and aren't always what they seem," says Elizabeth Harr Brickson, vice president of international publications at The Strategis Group. She points out that even with admission to the WTO, the Chinese government has pledged to allow only 25 percent of foreign stakes in the country's two mobile companies, increasing it to 49 percent after three years. "It's not very enticing for foreign firms to come in and establish some kind of ownership," she says. 

Content Control

"The Chinese government wants to regulate content and control service. It's wrestling with how to do that and allowing that part to grow" George Koo

Technology Control

"The Chinese government is doing everything in its power to promote home-grown technology standards and domestic handset vendors, including putting penalties on foreign-made handsets." Harr Brickson

.
Payment Systems

"Those markets have 80 to 90 percent prepaid subscribers,  which shows the effect prepaid services can have in an economy in which people don't have a lot of  disposable income. This is important since China is a cash economy. It allows operators to tap into a huge market of people they weren't getting before." 

"Billing systems are very weak in China,... You can only get an itemized bill for something after you pay for it" says Harr Brickson

Technology

"Of course, with an expanding market, China will have to move ahead with next generation technology. Third generation, or 3G, technology accommodates more users than the current GSM standard. It also offers users greater access to the kind of bandwidth-intensive applications Chinese new adopters are looking for, like wireless access protocol (WAP). Indeed, even as China remains undecided about which technology format to adopt, the country is already rolling out WAP. Even taking into account the often-stated problems with WAP, such as limited screen size and slow download speeds, AsiaInfo's Chief Strategy Officer Michael Zhao notes that, "The idea of using WAP is very popular right now. In big cities, you see billboards advertising WAP-based cell phones everywhere."

Chinese Players

"basically two players, China Mobile Communications Corp., with the largest geographic coverage and more than 90 percent of subscribers, and China Unicom. To spur competition, China's Ministry of Information Industry has allowed Unicom some pricing flexibility."

Foreign Players

Qualcomm - building networks for China Unicom
Lucent Technologies - signed a technology partnership with China Unicom to develop next generation networking solutions in areas that include wireless.

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m-commerce
in
Japan
http://www.japaninc.net/
 http://www.japaninc.net/mag/comp/2000/11/nov00_wireless.html

A long, but very thorough article on mobile developments in Japan. This article covers all the latest [Nov 2000] developments being considered.

points from the article  by Daniel Scuka 

  • NTT DoCoMo's combo wireless network-and-ISP service that can be accessed by PHS phones and laptop wireless cards.
  • As of August [2000], there were some 17 million Internet-enabled cellphone subscribers in Japan, and that number was growing by more than 550,000 per week. 
  • cellphone handset development is booming, and the big Japanese manufacturers (NEC, Sanyo, Kyocera, Sony, Panasonic) together with Nokia and Ericsson are now producing models with color screens, IR connectivity, and 300-hour-plus battery lifetimes that weigh in at about 70 grams,
  • 3G cellphones that can show moving pictures !!
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SECTION on IPv6


.
When Prof. Richardson taught this course in 1999, one of the biggest topics was Y2K. Since that time in 2000 and early 2001, the general public seems to think we have passed any major crisis and it will be growth as usual - actually, that is not entirely true, there are still some more major problems to be solved, which, could threaten the future existence of the Internet and the World Wide Web.
 .
Internet 
needs 
space 
to grow
 
 
 
 
 
 
 
 
 
 
 
 

Internet 
needs 
space 
to grow
 
 
 
 
 
 
 
 
 
 
 
 
 

Internet 
needs 
space 
to grow

. the well researched article by Tyler Hamilton in the Toronto Star

"Ubiquitous Internet needs space to grow"
 http://www.thestar.com/cgi-bin/....r/Layout/Article_PrintFriendly&c=Article&cid=990329594097
 

.
What Tyler is talking about can be analogized like this: imagine the invention of the telephone taking off very very fast, and you begin with 6 digit numbers and no area codes, but realize after a couple of years you will run out of 6 digit telephone number, and, if you switch to 7 digit numbers, to accomodate more growth, the older telephones working on 6 digits won't operate in the new 7 digit system.
WTGR

Mr. Hamilton writes a long article about the consequences of running out of IP addresses as more and more devices and facilities are connected to the internet. He begins the article by explaining the wide range of appliances and technologies that could be connected tot he Net, which would require IP addresses in order to be "contacted" and given commands.
 

"It's 2020 and, like electricity and running water, the Internet has come to power, and flows through every aspect of your life. Your personal computer and mobile phone aren't the only devices connected to the World Wide Web. Your microwave now surfs for recipes based on the ingredients in your cupboards. Your grocery orders are automatically placed online as food and drinks are taken from your fridge. Your dishwasher, before turning itself on, negotiates the cheapest energy rate for the day, thanks to a software agent known as a hydrobroker. Minivans. Air conditioners. Picture frames. Digital books. MP3 players. Palm computers. BlackBerry pagers. Smart cards. Pop machines. Motor boats.... They will all have a 24-hour, always-on connection to the Internet one day and, like the devices I mentioned above, they will all require Internet Protocol or IP addresses to identify them as unique online ``beings.''  Many experts suggest that the average person will need more than 100 IP addresses for his or her own use within the next 20 years. Herein lies the problem. The Internet, as it exists today, can't support 600 billion IP addresses. If we're lucky, it's capable of assigning 4.3 billion addresses. And if that's the case, we've already used up more than 60 per cent of the capacity, meaning we'll likely run out within the next few years. Can anybody say crisis? If you thought the Y2K bug threat was a major headache, then get ready for a migraine."

"Every device that links to the Internet needs its own IP address so that other online devices can find and communicate with it.  Today, when a device such as a laptop dials up to the Internet, it is assigned a temporary IP address for that specific online session. But in the not-so-distant future of always-on, ubiquitous Net access, most IP addresses will be permanently assigned -  kind of like a telephone number.

  ``If we don't do anything, then we have a similar problem to Y2K,'' says Latif Ladid, president of the IPv6 Forum, a global consortium of more than a 100 telecommunications carriers, Internet service providers and network equipment makers"

"The current generation, known as Internet protocol version 4, or IPv4, has been in place since 1983. It was co-created by Dr.  Vint Cerf, known affectionately as ``father of the Internet.'' Before IPv4, we had APARnet, a network of about 300 mainframe computers that was built by the U.S. government and operated between 1969 and 1983. Ladid says it's time to move forward with Internet Protocol version 6, or IPv6, in development since the early 1990s and was approved as a global standard in 1999. Soon after, Ladid founded the IPv6 Forum. The group was in Ottawa last week [2001 May] as part of a worldwide awareness tour.  As far as Ladid is concerned, if we start embracing IPv6 now, we are more likely to avoid the last-minute crunch we  experienced with Y2K."

.
Internet 
needs 
space 
to grow
Latif Ladid, president of the IPv6 Forum, has a powerpoint presentation on the IPv6 website which you are encouraged to have a look at the first few slides.
http://www.ipv6forum.com/navbar/globalsummit/slides/html/latif.ladid/sld001.htm
.
Internet 
needs 
space 
to grow
 
 
 
 
 
 
 
 
 
 
 
 

Internet 
needs 
space 
to grow

.
Tyler Hamilton [in May 2001] is one of the first journalists in Canada to address this problem but it is possible to find reference to this "challenge" in some articles going back to 1999.
WTGR

 
. the 1999 article by Joe McGarvey of ZD Net Inter@ctive Week raises the question of IP addresses limitations and challenges faced by the IPv6 Forum

 http://www.zdnet.com/intweek/stories/news/0,4164,2349342,00.html

McGarvey explains,

"The major shortcoming of the current version of IP, IPv4, is that it is running out of available IP addresses.  Designed when the Internet was still a data-sharing  network for research facilities and the military, IPv4 was given a 32-bit addressing scheme, which was capable of assigning a few billion unique addresses. IPv6, on the other hand, is beefed up with a 128-bit addressing scheme, which enables it to spawn many more billions of additional addresses."

McGarvey notes the first meeting of the IPv6 Forum, an international advocacy group dedicated to advancing the next generation of the Internet Protocol (IP), was held in Paris in October 1999.
 

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