TCS 301   ASSIGNMENT INFO 2007
As Taught by Prof. Tim Richardson 

.last updated 2007 Feb 21

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Assignments   Details
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Storefront Project    25% of the term mark

For Tourism students, you could do something such as a website for a
 
* hotel
* attraction
* vacation resort
* small airline
* rental cars
* water sports
* sightseeing
* special events
* cruise lines
* bus tours
* rail packages
* conferences and trade shows
* nightlife

 
Business Plan
Considerations
Create a simple business plan for a tourism related business
- you can be marketing anything in the list above
- just tell me what you are selling (product), price, promotion, place
witiger.com/marketing/4Ps.htm

Mention 3 or 4 of the influencing environments
   witiger.com/internationalbusiness/6environments.htm

Briefly describe your target market (who are you trying to sell to)
- here is a link to a detailed unit on segmentation (just for your info)
  witiger.com/marketing/marketsegmentation.htm
 

Here is a link specializing in explaining business plans
(which might have learned about in previous courses)
- these business plans are complicated
- you are not required to do anything complicated like this - just a few simple headings
 www.witiger.com/marketing/businessplans.htm

The business plan part of your storefront should be on a separate link from the main page.
The Business Plan will describe, briefly your corporate Goal, some Objectives, and how your storefront will do things to achieve those objectives.  
 

Keep in mind the critical analysis you did of sites for your web report and integrate the best elements observed at leading commercial sites.

These storefronts need to demonstrate the following basic elements:
 
o A main page with good layout, readable and consistent text.
o At least four additional pages linked from the main page.
o Insert one graphic (or more) on each page you create, appropriately sized.
o Create navigational links to and from all pages in the project.
o  Link to any appropriate industry associations or organizations to give the storefront credibility
o Place your e-mail link and the latest date at the bottom of the main page.
o All links and graphics must be working properly.
you will be graded with a letter which will be converted to a mark out of 25

This small project is for exploring and organizing your skills and abilities as you develop an online ebusiness presence. It is a "warm-up" to the Team Web Site Project. You should be able to do this Storefront with a minimum of "fuss". Demonstrate your approach to creative problem-solving by the ways in which you organize and represent yourself.  Use your imagination.

When you finish this project, you should put something on the Storefront Project page to allow me to know it is done, eg., like "finished Feb X"

If some of the features look better in Netscape, or I.E., then put a note at the top of your page saying, "looks best viewed in Netscape", or "looks best viewed in Internet Explorer"

Print out the first page of the assignment, and hand it in to me - it is on this page that I will make comments, and hand it back to you.
 
The web has all kinds of examples of how to do storefronts. In fact, some sites are about "how to make storefronts" and they give samples, such as those links to the right.  www.ungerwebs.com/packages.htm
 www.waste2b.com/england/loc/html/storefronts/WTI_Europe/index.html
These links are example of real working storefronts. It is OK to copy and use some of the features, but just make sure you provide reference as to where that information came from, otherwise you'd be plagarising.  www.dealtime.com/xDN-Watches--kinetic_automatic-omega
- the dealtime site is for shoppers who know what they want, they just want a good price
 www.jomashop.com/omega-watches-omega-watch-seamaster.html
- the joma site provides a bit more info and they are very competitive about pricing

 
http://www.timefactors.com/stuff.htm Here is a good example of a simple storefront that has been up and running for some time. It is operated by Eddie Platts in the U.K. and is very effective at achieving its purpose.

He has a simple gallery of pics and good descriptions of the products

witiger has been a customer of this site


 
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