| MRK 106,
MARKETING
As Taught by Prof. Tim Richardson Sept - Dec 2016 |
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Assignment 2(A) Viral Marketing
in class Nov 16th Prof. RIchardson
divided the class into groups of 3/4 and had them discuss how they would
do this assignment, and provided suggestions and commentary.
Students who attended and
participated earned 5 marks
Assignment 2
Viral Marketing
referencing witiger.com/ecommerce/viralmarketing.htm
| Introduction | After thoroughly
reading the unit on Viral Marketing, students will write about what they
would do to launch a viral marketing "thing".
It could be a video to "go viral" on YouTube, it could be an internet meme, it could be an image or a slogan or some idea. Basically, your only limit is your imagination. Understand that one of the reasons companies are hiring smart young Seneca grads in marketing is that these grads have the ability to concoct exciting, innovative ideas which helps a company gain a competitive edge in a world were "kewl" ideas are common. To be successful in a competitive and technological world, you have to be very very "kewl" otherwise people won't pay attention to your new product or idea. |
There are several main types of viral messages:
1. Pass-along
2. Incentivised viral
3. Undercover
4. "Edgy gossip/Buzz Marketing"
5. Anonymous matching
6. Guerrilla Marketing
Pick one type.
The key thing is to use your imagination to think about how you could do something, or create something that would be very attractive or interesting to be passed along by many people - and that the passing along of this idea / message would help a company wih their branding and promotion objectives.
Discuss any anticipated advantages,
or disadvantages for a company using your idea.
Talk about your idea in
the context of whether it is for a physical product or a service.
Mention the industry sector
(auto, tourism, IT).
You can note any examples
that are similar, such an existing YouTube video from a competitor.
You do not have to make the
viral video, you just have to explain what you'd do if you had the chance
to carry out this project "for real".
The emphasis is on creative
thinking.
Be narrative - tell a story
about how you came up with the idea.
Who did you talk to.
What promoted you to think
of the idea.
Are there any similar ideas
/ videos which contributed to your idea.
If you use info from the
Web, be sure to say where it came from, and you can always printout a page
from the site
and include it in an appendix.
This assignment will be worth
10 percent.
It can be done individually
or with a partner. No groups of 3 or 4.
On Nov 14 the prof will ask
each person to speak in class andd explain their "progress to date" so
suggestions can be given
It is due Nov 23rd
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