|SENECA COLLEGE Business Intelligence Research Analyst Program|
|As Taught by Prof. Tim Richardson School of Marketing and e-Business, Faculty of Business|
Analyzing Privacy Policies
OBJECTIVE: Find, and compare the privacy policies of two large or medium sized companies.
STRATEGY This is easiest to do if you pick companies that would be involved in the collection of customer or employee information - preferably a large company that collected a variety of data on thousands of people. In order to pick a good company, think of companies that have reasons to collect quite a bit of personal profile data, eg. age, articles bought, credit card info, home address etc. Banks and insurance companies are good, also you may pick any company that has a points or rewards program, also companies that sell products that require you to use a credit card over the internet or companies that have "lifestyle" information about stuff you bought or places you travel or music and magazines that you buy.
1. compare, between the two companies, things that are similar between the policies. ie. similar concepts describing coverage or similar legal language limiting liability
2. compare, between the two companies, things that are different between the policies, ie. did one company have a unique way of handling privacy because they are in a special industry sector
3. in your own opinion, where there any weaknesses or deficiencies - meaning things that you think the policy did not cover, or wording that was not simple to understand, or phrases that may not be meaningful
write/type this out on paper
(one or two pages), attached a one page printout from each site studied
- bring to class next week
- we'll then discuss each for the purpose of trying to evaluate some of the standard "good points" to cover in privacy policies
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