compu-quotepresentation2007

Spring 2007 Presentation
INTERNET MARKETING

Toronto April 18th
Calgary April 25th
Halifax May 2nd

Reasons why brokers should have a presence on the internet;
Compu-quote - 2,000 broker clients
Over 90% of the premiums in the country are underwritten by insurers who use Compu-Quote's services.

using material from witiger.com/ecommerce/benefits-limitations.htm

Basic Benefits of eBusiness eCommerce

Decreasing costs
benefits to customers

"allows consumers to shop at their own pace and make informed decisions in a pressure-free environment."
from compu-quote.com/products_wr.htm

Limitations of e-Commerce (e-Business)

Technical Limitations
Non-Technical Limitations

How to bring customers to your site: Search Engine Optimization (S.E.O.)
SEO in the context of “regular” advertising and promotion
Reasons why SEO is important

using material from witiger.com/ecommerce/searchengineranking.htm

Proactively Submit the URL to a Search Engine
Title: the title of the page
Paid Submission
Content
text / words , images , audio
META TAGS
Meta Description Tags
Meta Key Word Tags
Links
Links In ,
Links Out
Two way links
Link Exchanges and Link Reciprocity
Time
Frequency of updating
Traffic
Click Popularity
Understanding the Algorithm
Blogs
Checking your index coverage
WAP Enabled
Analytical tools such as Google analytics

Get sticky! How to keep clients on your site once they get there.
- do’s and don’ts
- "things to be convincing about"
using material from witiger.com/ecommerce/convincing.htm

Viral Marketing (aka Word of Mouth)

using material from witiger.com/ecommerce/viralmarketing.htm

main types of viral messages
Pitfalls - things to avoid

Online Communities
considered a part of CRM Customer Relationship Management
and maintaining CLV Customer Lifetime Value

using material from witiger.com/ecommerce/onlinecommunities.htm

Key Elements of any Virtual (Online) Community
Types of Online Communities
The Five Basic Needs of online communities

Privacy and Security Issues

using material from witiger.com/ecommerce/privacyissues.htm
using material from witiger.com/ecommerce/identitytheft.htm
using material from witiger.com/ecommerce/scams.htm

"Develop a strategic web plan "
review
G.O.P.S.T. - Goals, Objectives, Plans, Strategies and Tactics
using material from witiger.com/ecommerce/GOPSTSWOT.htm