SENECA COLLEGE, TORONTO
MRK 200,MARKETING II
6 Environments -  for MRK 200 CLASS
As Taught by Prof. Tim Richardson School of Marketing and e-Business, Faculty of Business, 
.
 
What You do for Class Participation Activity # 3

In groups of 2 or 3 people


After reading the unit on the 6 environments
 http://www.witiger.com/internationalbusiness/6environments.htm
Find some examples of newspaper (or magazine) stories that talk about a marketing situation, in which one or more of the 6 environments can be seen to be influencing the business.
Eg. a newspaper story about McDonald's changing the menu - in response to the social/cultural environment of people wanting to eat more healthy
Eg. a story about a car company offering 0% financing - in response to the poor economic environment which means people have less money

1. Write your comments on one page
2. Attach them to the story
3. In the following class, one member of the group will stand up and tell, briefly, to the class, what you found, and how the marketing situation was effected by the particular environment.
 
 
 
witiger.com
  CONTACTIMAIN PAGE I NEWS GALLERY IE-BIZ SHORTCUTS I INT'L BIZ SHORTCUTS  IMKTG&BUSINESS I TEACHING SCHEDULE  IMISTAKES ITEXTS USED IIMAGESIRANKI
.

  Prof. W. Tim G. Richardson © www.witiger.com