E-Commerce, E-Business and Internet Marketing Textbooks
|This list was began in 2000 by Prof. Richardson. By 2002 there have been so many e-commerce and internet marketing books flood the market we no longer care about keeping up to date with all of them - these books in the gallery below simply represent the books we have looked at. There are probably other good books "out there", but I'm too busy teaching 24+ hrs a week to review them all. Basically, the books listed here are books that I have personally used in my several e-commerce classes, or books I have on my shelf cause a rep gave me a free copy.|
Commerce: Fourth Edition The  edition
of the book
by Gary Schneider
A very good book, widely adopted by many profs. Significantly expanded over the 3rd edition.
of the "Course Technology"family
will be used in
Commerce: Third Edition The new 
edition of the book
by Gary Schneider
was used in
2001 for several courses
Commerce This book's publication date
is listed as Nov 1999. It is considered to be an excellent textbook. As
part of the "Course Technology"family
it is well supported and the accompanying web site is extensive.
The text has particularly good chapters discussing strategies. Companion website. online table of contents
will be used in
IEC 702, IEC 818
ECP 1100, ECP 1220
Commerce: Second Edition The  edition
of the book
A very good book, widely adopted by many profs
of the "Course Technology"family
IEC 702, IEC 719 & IEC 902
Commerce: A Managerial Perspective. This
book's publication date is listed as 2000. It was obtained by the author
of this site in November 1999 and is considered an exceptionally good book.
One of the first books to be written as a text with questions and exercises
at the end of each chapter. A
companion website was operating, including the downloadable
powerpoints when last checked in March 2000.
Used in part in MGTD06 Sept 2001
MGTD06 main text 2002
Commerce: A Managerial Perspective 2002
of Contents at
a Winning E-Business by
Napier, Judd, RIvers, Wagner
part of the "Course Technology" family
in April 2001
Business of the Internet, by Neal Hannon
This book was first published in Jan 1998. As part of the "Course Technology" family it is well supported and has an accompanying web site. There are some good chapters on Intranets and Business Security issues. Some topics are not covered in as much detail as some of the larger texts. This book was not specifically recommended by us, but you might want it as a supplemental resource. Companion website.
260 pages, soft cover
and The Internet
by Dr. Eloise Coupey
The thing we liked about
this book was that it was written by a person who has genuinely strong
background in e-business, and substantial teaching experience.
could be used in
Wide Web Marketing, 3rd Edition
by Jim Sterne
Very few e-business books
out there in 2nd ed, let alone 3rd edition. This author is particularly
Publisher: John Wiley &
Started with Electronic Commerce, by Floyd Fuller. Prof. Fuller
designed this as a text with lots of "end-of-chapter" activities as well
as key term summaries. As the title suggests, it is aimed at people who
have no prior e-commerce understanding and does not take them very far
into the subject.
It is one of the Harcourt College series. Look at the online table of contents and judge for yourself. A lot of good effort went in to this book with diagrams and graphics.
320 pages, soft cover
Marketing authored by Reedy, Schullo and Zimmerman, Dryden Press/Harcourt
- has some good chapters on Integrating the Promotional Mix, Segmenting,
Market Planning. Again, it is a good book for people who want to concentrate
on the business aspect of E-business. Some sections
from this will be used in IEC 802.
400 pages, soft cover
Professor Judy Strauss (Univ. of Nevada) and Professor Raymond Frost (Ohio State University)
We liked this book because it had 2 full chapters covering product and pricing and the material on new product trends was very up-to-date. web site for the book
Includes test bank, chapter exhibits online, sample syllabus + more
Amazon had it in Nov 2000 for $36 USD
500 pages, soft cover
used in BCS 555
at Seneca in Sept 2002
& e-Commerce for Managers
Deitel, Deitel & Steinbuhler
The authors are e-biz consultants with their own site at www.deitel.com
A comprehensive overview of building and managing an e-business. End of Chapter material is good.
Electronic Marketing, 2e, Brade Alan Kleindl, Missouri
Southern State College
Prof. Kleindl has a good
reputation for his knowledge of the subject
Management: Text and Cases Sandeep Krishnamurthy, University
Contains integration of text
published by Thomson South-Western
a Guide to Marketing on the Internet.
90 pages, soft cover
on the Internet: Principles of Online Marketing, by Raymond
Frost and Judy Strauss. This book's publication date
is listed as 1999.
Includes an on-line Instructor's manual -which few e-com books have because few are written to be used as texts. Web site includes a section on designing a "Marketing on the Internet Course".Link to list of other profs using this text, and their online course outlines
370 pages, soft cover
BASICS, 2nd Ed
Bruce McLaren, Constance McLaren
Basics: Technology Foundations & e-business applications
William S. Davis and John Benamati
Publisher: Pearson (Addison Wesley)
370 pages hard cover
IEC 802 and IEC 902
of Internet Marketing, by Ward
Hanson of Stanford U. is a brand new book that has excellent chapters
on Traffic and Brand Building, Pricing Online, Internet Mktg Plans etc.
It is a good book for people who want to concentrate on the marketing and
business aspect of E-business.
Marketing: Foundations and Applications
by Carolyn Siegel
has a good emphasis on the 4 Ps of marketing
published by Houghton Mifflin
Introduction to e-commerce
by Jeff Rayport and Bernard Jaworski
misc. books on e-commerce and internet marketing
Building on the Internet by Martin Lindstrom and Tim Frank Andersen
was published in March 2000 and Amazon just began
listing it August 25th, 2000. Amazon had it for $24 USD
We will use this book in
the section on brand and traffic building in IEC 802. In particular, we
Recommended purchase for
IEC 702, IEC 902 & IEC 719
Rules by Tom
Siebel published in April of 1999 is not a textbook but it is a
thought provoking collection of essays on the whole internet/e-commerce
http://www.siebel.com/There are many quotable quotes from this book which we will use in the intro to IEC 702 and IEC 902 as well as some parts apply to the privacy section in IEC 719
Siebel has an excellent grasp of the key issues and even if you only read the first 2 chapters, it is worth buying the book. Amazon has it as do many others.
290 pages, hard cover
will be used in IEC 802
Janal's lengthy title is Dan Janal's guide to
Marketing on the Internet: Getting People to Visit, Buy and Become Customers
check www.janal.com and he has a menu of his various articles on-line at
Janal has a section in his book (Chapters One ~ Three) title "Online Marketing Strategy" - which will be used in IEC 802, along with the section "Promoting Your web site" (Chpt Eleven ~ Thirteen)
on-line table of contents
cover price is $54.59 CDN
Amazon has it for $28 USD
Building: Secret Strategies for Successful Online Communities on the Web
by Amy Jo Kim
First obtained by Prof. Richardson
in October 2000. The author seems to have a genuinely strong personal experience
in the subject area and this makes the content of the book very credible
- at first glance the book seems a great addition to your e-business library
if you need to focus on online communities.
not required for IEC
and Mortar: Passion Driven Growth in an Internet Driven World by
David Pottruck and Terry Pearce. Pottruck is President of stock brokerage
firm Charles Schwab.
It has an attractive title but is really best read by executives making more than $200,000 since most of the book is focused on making decisions which only senior management are empowered to do. It was published in April 2000. Amazon had it for sale at $20 USD in August 2000.
for IEC 802 and IEC 902
|In ECOM 101,
IEC 802 and to some extent in IEC 902, we have a section dealing with E-commerce
strategy, mergers & acquisitions and business models and this book
is very useful in that context; also, it has an accompanying web sitewww.futurizenow.comwhich
is very advertorial about Siegel et al and has not as much information
as it could about the actual book. Siegel
also has his own corporate web site at
www.siegelvision.comConsultant David Siegel has a particularly good section in his book (Chpt 2) on "Why Most Web Strategies Fail". One of the big benefits of this book is the many useful cases studies and "real examples" collected herein.
300 pages, hard cover
Stores on the Web, 2nd Edition
by Sawyer, Greely, Cataudella
A very good comprehensive book.
Used by Prof. RIchardson at University of Toronto classes
The 2nd Edition came out in 2000. We didn't see it until March 2001. Has great chapter on web store business models.
great website www.storebuilder.com
for IEC 702, IEC 719
Profit: How to Invest and Compete in the Real World of Internet Business,
by Peter S. Cohan
The style of writing for this book is aimed at senior business managers and wealthy investors, particularly the chpt on venture capital.
Chpt 5 could be used for IEC 719, this chpt is titled Internet Security: Barbarians at the gate
Chpt 9 could be applied to IEC 702, this chpt is titled ISPs, Oceans of Red Ink
for IEC 802
Carroll & Rickbroadhead are probably two of the most well known
internet subject authors in Canada. Their 1999 book titled "Selling
Online" has the subtitle "How to Become a
successful E-commerce Merchant in Canada". The book covers all the
required topics to achieve that subtitle. This book
is recommended for IEC 802. Sometimes copies can be obtained free
from VISA partners.
Jim Carroll's web site
385 pages, soft cover
for IEC 902
W@rs: 11 Strategies for Survival and Profit in the Era of Online Business,
by Bruce Judson
This is not a text but rather one of those books written for managers. There is no web site working through each chapter, but there is a web site talking about the author and his internet consulting.
Judson emphasizes that this book is not about the Internet but rather about business effected by the Internet. This book is recommended for IEC 902. Judson also runs a web site titled www.growyourprofits.com
225 pages, hard cover
||C. McLaren and B. McLaren
of Indiana State University wrote E-Commerce:
Business on the Internet. This thin paperback text has good
coverage of some of our Learning Outcomes
280 pages, soft cover
||This rather short hardcover
title Electronic Commerce was developed
in association with the IBM Centre for Advanced Studies in Toronto. Discusses
some of the technical and security issues a bit more than other e-com books.
Is accompanied by a CD-ROM.
200 pages, hard cover
for IEC 802
Business Tactics for the Net by Larry Chase. Chase is a well
known internet personality who is the creator of Web Digest for Marketers.
It is a very good strategy book and several chapters will be used in IEC
802 eg. Chpt 5 "Your Brand Image and the Internet"
+online articles he has written
for IEC 702and IEC 719
the Web to Compete in a Global Marketplace was finished by Browning
Rockwell in April 1998. Rockwell got several experts to write key chapters
so he is the editor, not author.. Browning Rockwell has created the Global
Information Network (GIN), an extensive companion Web site to support
this book. Rockwell also runs a consulting company.
For IEC 719 we will refer to
Chpt 6 Technical and Security Issues
300 pages, soft cover
Relations on the net: Winning Strategies... by Shel Holtz
This is not a textbook - it was written by a consultant associated with the American Management Association. We will not specifically use chapters from this book for IEC but it is well written and good to have for people concerned with issues regarding content on their large corporate web site and the possible trouble you can get in.
Amazon sells it for $20 USD
e-commerce question and answer book: A survival guide for business managers
by Anita Rosen
vias for the longest title on our book list with the shortest number of pages !
We will not specifically use chapters from this book for IEC. It is a simple approach and light on details.
Amazon sell its for $18 USD
Clickable Corporation: Successful Strategies for Capturing the Internet
Advantage is the rather long title of a book that is less than
200 pages. Written by three executives at Arthur Andersen. The style of
this short book tends to be that which would suit a busy senior executive.
Amazon sells it for $20 USD
Strategy, Technologies and Applications by David Whiteley. Has
a particularly good section on EDI [three chapters]
Results: Web Marketing That Works
USWeb & Rick E. Bruner
first published 1998
In our opinion, this book
is a targeted for managers who already have a site up and need to do some
priced at $42.95 CDN 1st
Customer Relationship Management in the New Era of Internet Marketing,
by Frederick Newell
published in March 2000
an eBusiness from the Ground Up
by Elizabeth Eisner Reding
In the opinion of the author of this page, this book is targeted for an entry level audience and maybe not too suitable for upper year college and university e-commerce courses. The book has a heavy emphasis on making web pages in MS Frontpage. Redings other books have been about software packages such as MS Excel and MS Access.
the McGraw-Hill web site
for the book
and the World Wide Web
edited by David Schumann and Esther Thorson
A collection of published articles by various professors. The chapters in this book provide a wide ranging view of issues addressing how advertisers can proceed on the Internet and WWW.
B2B Commerce with .NET: A Guide for Programmers and Technical Managers
by Lyn Robison,
A highly technical book for B2B applications.
Publisher: Addison Wesley
Napier, Judd, Rivers, Adams
Publish date: October 25, 2002
464 pages soft cover
Craig Van Slyke and France Belanger
Publish date: 2003
470 pages hard cover
Publisher: Prentice Hall
480 pages soft cover
Jim Sterne, Anthony Priore
290 pages soft cover
Business Models and Strategies: Text and Cases
Dr. Allan Afuah, Dr. Chris Tucci
Publisher: McGraw Hill
we used Chpts 4 and 5
Business Models : Text and Cases
Dr. Thomas R. Eisenmann, Harvard Business School
Publisher: McGraw Hill
- a great book if you do several classes on business models
640 pages hard cover
Real Issues & Cases
by Michael Knapp of University of Oklahoma
Publisher: Thomson South-Western
Management: Text and Cases
by Sandeep Kirshnamurthy
Publisher: Thomson: Southwestern
came out in 2003
Marketing Strategy: Text and Cases
by Glen Urban
Publisher: Prentic Hall
review copy came out in late 2003
in Electronic Commerce
Put together by Prof. Sid Huff et al, of the Ivey School of Business of University of Western Ontario
Prof. Richardson owns one or more copies of each one of the books listed above and has read chapters from ,ost of these books. The purpose of this list is to share information with fellow professors, as well as providing a resource for students. The opinions expressed herein are those of Tim Richardson. The selection of these books does not necessarily imply official endorsement by Seneca College, Cambrian College, Centennial College or the University of Toronto.
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