SENECA COLLEGE,  TORONTO

MRK 460 - Global Marketing and Business   WEEK by WEEK DETAILED LECTURE NOTES   January to April 2022

	I WEEK by WEEK TOPIC SCHEDULE  I WEEK by WEEK DETAILED LECTURE NOTES I CLASS PARTICIPATION  I ASSIGNMENTS and Project
	I MAIN 460.htm PAGE  I TEXTBOOK I TEST and EXAMS I TIPSI INT'L BIZ SHORTCUTS  I CONTACT INFO  I GRADING and EVALUATION   I  Misc.I

uploaded "first 3 classes summary video June 10th at https://youtu.be/k8p3A5IKHtM
 
 

Summer May-Jun-Jul-Aug	May	Jun	Jul	Aug
Wed Section SDD  09:50 am - 12:30 noon	Jan 12 Jan 19 Jan 26 Video Assignment explained	Feb 2 Feb 9 Feb 16  Feb 23  Feb 28 Video Assignment DUE Feb 28 - March 4 Break Week	Mar 9 Mar 16 Mar 23	Mar 30 Apr 6 last day to obtain class participation marks Apr 13 last class Apr 14 11:59pm Group Project Due Apr 14 11:59pm Group Project Video Due Apr 22 term ends Apr 29 grades due
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Wed Section SBB 1:30 - 4:10 pm	Jan 12 Jan 19 Jan 26 Video Assignment explained	Feb 2 Feb 9 Feb 16  Feb 23  Feb 28 Video Assignment DUE Feb 28 - March 4 Break Week	Mar 9 Mar 16 Mar 23	Mar 30 Apr 6 last day to obtain class participation marks Apr 13 last class Apr 14 11:59pm Group Project Due Apr 14 11:59pm Group Project Video Due Apr 22 term ends Apr 29 grades due
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Thu Section SCC 2:25 - 5:05  pm 10:45 am - 1:25 pm	Jan 13 Jan 20 Jan 27 Video Assignment explained	Feb 3 Feb 10 Feb 17  Feb 24  Feb 28 Video Assignment DUE Feb 28 - March 4 Break Week	Mar 10 Mar 17 prof sick Mar 24	Mar 31 Apr 7 last day to obtain class participation marks Apr 14 last class Apr 15 11:59pm Group Project Due Apr 15 11:59pm Group Project Video Due Apr 22 term ends Apr 29 grades due
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Fri Section SAA 10:45 am - 1:25 pm	Jan 14 Jan 21 Jan 28 Video Assignment explained	Feb 4 Feb 11 Feb 18  Feb 25  Feb 28 Video Assignment DUE Feb 28 - March 4 Break Week	Mar 11 Mar 18 prof sick Mar 25	Apr 01 Apr 7 last day to obtain class participation marks Apr 15 last class Apr 16 11:59pm Group Project Due Apr 16 11:59pm Group Project Video Due Apr 22 term ends Apr 29 grades due

.Academic Year Dates 2021-2022  https://inside.senecacollege.ca/registrar/2021-22.pdf

Learning Outcomes Expanded detailed version

Zoom login link https://senecacollege-ca.zoom.us/
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2022 Jan 12, 13, 14 . first class Wed 09:50 Section SDD Wed 1:30 -pm Section SBB Thu 10:45 am  Section SCC Fri 10:45 am  Section SAA need help right away? Email w cell number, i will call you back

Class Participation Before we begin discussing the topics, understand that a big part of marks for this course is "class participation / contribution", which is mostly done by you making comments on the YouTube videos.  When you make a comment, type in to the comment your first name, and class section (you do not need to put in your last name or student number) Here is a video explanation, by screen capture video, of how to make comments on the YouTube videos. You can earn marks from the first week by making comments noted Class SDD Jan 12 noted Class SBB Jan 12 noted Class SCC Jan 13 did Class SAA Jan 14 .

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2022 Jan 12, 13, 14 . first class Wed 09:50 Section SDD Wed 1:30 -pm Section SBB Thu 10:45 am  Section SCC Fri 10:45 am  Section SAA

.   https://youtu.be/xzTXeElwomw The first class Wed morning did not go well, we lost internet and I was still coughing a lot, Wed afternoon class was not  much better. Thu class I was still coughing too much to speak clearly. We will see what happens Fri (Jan 14th) But, as a "back up plan" I made this 9 min video Thu night Jan 13th to show you what we would have covered if we had a "normal" start. So, watch the video, then go to the site and click on and read / view the content indicated, and if you make any comments on the videos, it counts for class participation right away. .

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for all 4 sections, look at these videos on your own time

"landing page" for the 10 videos about the course made in March 2020

"landing page" for the 5 videos I did 2021 April 10th discussing "what goes in" to your final group project report

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first class Wed 2:25pm - 5:05 pm Thu 10:45-1:25pm Fri 1:30 - 4:10 pm

First Class - Do we have a Quorum? importance of vocabulary noted Class SDD Jan 12 did Class SBB Jan 12 for Class SCC Jan 13 did Class SAA Jan 14 . reading the newspapers for Wed Class SCC Jan 12- prof sick did Wed Class SCC Jan 19 noted Wed Class SBB Jan 12- prof sick did Thu Class SCC Jan 13 - prof sick did Fri Class SAA Jan 14 business slang, "go to the street", re: IPOs Shopify partly did Wed Class SCC Jan 12 + Jan 19 did Wed Class SBB Jan 12 did Thu Class SCC Jan 13 did Fri Class SAA Jan 14 SOPs,  SitRep Go/no GO, Takeaways,  Tapdancing did Fri Class SAA Jan 14 Read The Newspaper id Read The Newspaper Part 1 Read The Newspaper Part 2 getting rich on the stock market Read The Newspaper Part 3 learn an Industry Sector Read The Newspaper Part 4 Business magazines are important ...

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Grizzly Bear Stories . The need for developing compelling story telling skills and narratives to allow you to be "convincing" when explaining things in business and marketing, and life.

The idea is that you would "collect" stories over the course of your life and use these when you need to communicate something important. Part 1  watch the video and make comments if you wish noted  Wed Class SCC Jan 19 did Wed Class SBB Jan 19 did Thu Class SCC Jan 20, 27 did Fri Class SAA Jan 21 Part 2  Teaching and Learning using "Grizzly Bear Stories" watch the video and make comments  noted Wed Class SCC Jan 19 did Wed Class SBB Jan 19 did Thu Class SCC Jan 20, 27 did Fri Class SAA Jan 21 ...

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Introduction for Basics of Int'l Biz specific to Canada Difference between Global Marketing and International Marketing did Wed Class SCC Jan 12 for Wed Class SBB Jan 12 for Thu Class SCC Jan 13 did Fri Class SAA Jan 14

audio is good, video sux, video summary of the course

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What is Global Marketing - mkt dvlpmt vs mkt penetration witiger.com/../4opportunities.htm - 4Ps have to change

for Wed Class SCC Jan 12 for Wed Class SBB Jan 12 for Thu Class SCC Jan 13 for Fri Class SAA Jan 14 Very interesting intro to the  MRK460 course, and the 6Es w  scenes from the prof's house in noted Wed Class SCC Jan 12 for Wed Class SBB Jan 12 for Thu Class SCC Jan 13 noted Fri Class SAA Jan 14 ...

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What is Global Marketing types of opportunities The Ansoff Matrix (review from MRK106) did Wed Class SCC Jan 19 did Wed Class SBB Jan 19 for Thu Class SCC Jan 20 partly did  Fri Class SAA Jan 21

o Market Penetration - see to existing o Market Development - sell to new     - Telus     - Rogers (Fido)     - Bell Mobility o Product Development o Diversification - relates to "why" companies do int'l biz Steve Jobs / Apple ...

Why Export for Wed Class SCC Jan 19 for Wed Class SBB Jan 19 for Thu Class SCC Jan 20 for Fri Class SAA Jan 21

WHY EXPORT  witiger.com/internationalbusiness/whyexport.htm   o Why Companies Grow    o Why Companies get involved in International Business    o Reactive Reasons, Proactive Reasons for exporting did Wed Class SCC Jan 19 did Wed Class SBB Jan 19 for Thu Class SCC Jan 20 for Fri Class SAA Jan 21 The main purpose of business is to make money for the people who own the business.  All other objectives are secondary to achieving this goal  - it may sound heartless, but it is the essence of capitalism. Why Companies get involved in International Business There are 4 major operating objectives that may cause companies to develop International Business    1  To expand sales    2  To acquire resources    3  To diversify sources of sales     4  To diversify sources of supplies did Wed Class SCC Jan 19 did Wed Class SBB Jan 19 for Thu Class SCC Jan 20 for Fri Class SAA Jan 21

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Why Export

Reactive reasons for going international include    o Market    o Competitive Environment    o Political Environment    o Economic Environment    o chance occurrence

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Why Export

Proactive reasons for going international include Expanding sales by strategically seeking out advantages      launch an offensive into a new market before competitor does (eg. like Pepsi into Russia, before Coke) power and prestige economic Environment      lower costs of labour, production and energy political environment      less stringent rules and regulations effecting pollution and labour      incentives

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Review importance of 6Es and 4Ps 5 min 8 sec This video talks about the 6 Environments in the context of knowing them, so you can avoid an unrecoverable mistake every section should watch this and make a comment (to prove you watched it) important to understand the concept of an "unrecoverable mistake" so that you mske your best efforts to avoid this

.  2 min 41 sec  "What is Marketing"  The 10 fingers of Business and marketing  4Ps and 6Es did Wed Class SCC Jan 19 did Wed Class SBB Jan 19 did Thu Class SCC Jan 20 did Fri Class SAA Jan 21 .. The 10 fingers of Business and marketing on WTGR's LinkedIn account https://www.linkedin.com/posts/ w-tim-g-richardson-77472a15 _the-10-fingers-of-marketing-and-business- activity-6698473997409120257-kGVd .. 6 Environments  (Business) the focus of BAM 101 Political / Regulations Economic Social / Cultural Technology Geography / Weather Competition possibly the most important for Wed Class SCC Jan 19 for Wed Class SBB Jan 19 did Thu Class SCC Jan 20 did Fri Class SAA Jan 21 4P's  (Marketing) the focus of MRK106 Product Price Promotion Place .

.What we have done in the first 2 classes and what we will do in the 3rd week youtube.com/watch?v=6ezGMiEyfR0
Video explaining what we are doing  did do Feb 2nd, 3rd, 4th 2021

6 min 34 sec
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Competitive environments ...

Competition Basics (quick review from MRK106 and BAM101 for Wed Class SCC Jan 19 for Wed Class SBB Jan 19 did Thu Class SCC Jan 20 did Fri Class SAA Jan 21 Yahoo vs Google early bird gets the worm vs. second mouse gets the cheese . Business competitors are: Other organizations offering the same product or service now  Other organizations offering similarproducts or services now  Other organizations offering a variation on a product or service, that you cannot which could be because 3rd party vendors make accessory items, or "apps" for you, or your competition which could be because you did not update your software to follow trends Organizations that could offer the same or similar products or services in the future  Organizations that could remove the need for a product or service we sell

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. Sources of Information .  sources of info on noted Wed Class SCC Jan 19 for Wed Class SBB Jan 19 for Thu Class SCC Jan 20 noted Fri Class SAA Jan 21 . 1 governments 2 associations 3 corporate webpages

Student Sindha, summarizing the main points in "Sources of Information", and how her group used it in their assignment 5 min 12 sec Associations did Wed Class SCC Jan 26 did Wed Class SBB Jan 26 did Thu Class SCC Jan 27 did Fri Class SAA Jan 21 3 min 38 sec . - corporate webpages - the CEO's speech for Wed Class SCC Jan 19 for Wed Class SBB Jan 19 for Thu Class SCC Jan 20 for Fri Class SAA Jan 21  spotting trends, Ranger youtube.com/watch?v=a5JomDDBSio

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Globalization .  . Chpt 1

Globalization Globalization of Customers Globalization of Production Globalization of Government  did Wed Class SCC Jan 26 did Wed Class SBB Jan 26 did Thu Class SCC Jan 27 did Fri Class SAA Jan 28 Globalization of Production did Wed Class SCC Jan 26 did Wed Class SBB Jan 26 did Thu Class SCC Jan 27 did Fri Class SAA Jan 28 Globalization of Government  WTO trade rulings example - winter rims, CTC - Brazil did not do Wed Class SCC Jan 26 did Wed Class SBB Jan 26 did Thu Class SCC Jan 27 did Fri Class SAA Jan 28 slowbalization decrease in Globalization Big Mac Index read on your own Wed Class SCC Jan 26 read on your own Wed Class SBB Jan 26 for Thu Class SCC Jan 27 for Fri Class SAA Jan 28

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Globalization effect on Target Market Segmentation .

Blackberry's global marketing campaign WTGR's Jan 2012 Toronto Star article re: Blackberry "This is not Obama's Blackberry" Canada Goose millenial customers different than original segmentation for Wed Class SCC Jan 26 noted brieflyr Wed Class SBB Jan 26 did Thu Class SCC Jan 27 did Fri Class SAA Jan 28

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. Globalization and Sustainable Development .  Chpt 1

Sustainable Development . Sustainability  - example of harvesting practices did Wed Class SCC Jan 26 noted briefly Wed Class SBB Jan 26 did Thu Class SCC Jan 27 did Fri Class SAA Jan 28 'Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs." There is available, in many sources (internet based and non-internet based) commentary criticizing the major corporations and leading nations in their drive for competitiveness. This drive for competitiveness (through harvesting practices) has created vulnerable situations for water management  (river and lakes drying up) agriculture  soil erosion (caused by large scale mining and tree harvesting) soil depletion requiring excessive use of fertilizers and other chemicals metals and mining rare metals such as Cobalt are being dug out and used for advanced smartphones - and the mining of such minerals has large effects on the land and wildlife where these mines are located, such as the jungles of the Congo where gorillas live forestry  trees being cut down at a rate faster than replanting and regrowth large forest fires effect safety for people livingf close, and smoke and ash clouds effect health of people living in the region It is hard to be objective on this issue since some people claim we have reached a point in the history of the planet where the existence of the human species is at risk!! The topic of sustainable development, has become increasingly "public" as a news topic and therefore important for students in international business

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Canada's Top Companies .

Canada's top companies (not discussed in summer 2021 due to shortened term) . Canada's Trade and Investment Canada - Branding  Country Image

Cultural Environment Chpt 3

Cultural environment - marketing to diasporas - rules for Doing Business across Cultures did Wed Class SCC Feb 2 did Wed Class SBB Feb 2 did Thu Class SCC Feb 3 for Fri Class SAA Feb 4 YouTube video watch, and make comments 4 min 20 sec ,d Translation problems read on your own

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Chpt 3   Cultural Diasporas did Wed Class SCC Feb 2 did Wed Class SBB Feb 2 did Thu Class SCC Feb 3 for Fri Class SAA Feb 4

"DIASPORA" . 1 min 25 sec make a Diaspora video   mother tongue marketing marketing to different cultures - 3 min 24 sec economist.com/node/21538742 Mother tongue marketing on wordpress https://mothertongue marketing.wordpress.com/ built by Alina M, Kristina K, and Asia B in March 2015

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Chpt 3   Hofstede . https://geerthofstede.com /culture-geert-hofstede- gert-jan-hofstede/6d- model-of-national-culture/

Hofstede "..a framework used to understand the differences in culture across countries and to discern the ways that business is done across different cultures."  1.Uncertainty Avoidance   2.Power Distance  3.Masculinity-Feminity   4.Individualism-Collectivism did Wed Class SCC Feb 2 did Wed Class SBB Feb 2 did Thu Class SCC Feb 3 for Fri Class SAA Feb 4

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Chpt 3 Cultural Environment CAN-US relations   USMCA American website CUSMA Canadian website

Fundamental differences between Canada and the USA  student video (UTSC) , 2010 watch on your own .. Richardson Report Canada-U.S. differences V E R Y  F U N N Y did Wed Class SCC Feb 2 did Wed Class SBB Feb 2 did Thu Class SCC Feb 3 for Fri Class SAA Feb 4 quoting Hofstede.. due to population numbers and country of origin Canada .. too many rules Darwinism - map of North America - immigration patterns - size of cultural groups - multiculturalism , .

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Chpt 3 Cultural Environment Viral Marketing did Wed Class SCC Feb 2 did Wed Class SBB Feb 2 did Thu Class SCC Feb 3 for Fri Class SAA Feb 4 as part of the "Globalization of Customers" and the Social-Cultural Environment

.. 3 min 25 sec In the context of the Social-Cultural Environment and the Globalization of customers Super Bowl and Viral Videos watch on your own .. Viral Marketing, Guerilla Marketing did Wed Class SCC Feb 2, Feb 9 did Wed Class SBB Feb 2, Feb 9 did Thu Class SCC Feb 3, Feb 10 did Fri Class SAA Feb 4, Feb 11 Guerilla marketing is an important strategy to understand in the context of medium and small sized enterprises having less money for promotions campaigns ... Guerilla Marketing  Part 2 explaining Asymmetrical" as it relates to Guerilla Mktg did Wed Class SCC Feb 2 did Wed Class SBB Feb 2 did Thu Class SCC Feb 3 did Fri Class SAA Feb 4, Feb 11 - 2013 Superbowl commercial - Jamaican VW 1 min watch on your own - parody / spoof version 2 min did Wed Class SCC Feb 2 did Wed Class SBB Feb 2 did Thu Class SCC Feb 3 for Fri Class SAA Feb 4 . Viral videos depend on good story telling - Grizzly Bear stories

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Chpt 3 Viral Marketing find other ethnic viral videos  https://youtu.be/i08HcwcDahA

. 2019 Superbowl Commercials WTGR's personal fav Verizon - honours First Responders - in response to Verizon being accused of "throttling" internet speed to customers explained "Green lights" Google - global branding - India partition video 3min 32 sec a "story" of reunion that many cultures can relate to watch on your own did Thu Class SCC Feb 3 for Fri Class SAA Feb 4 . - Saroo Brierley video 3min Cultural appropriation example Toyota Swagger Wagon watch on your own Viral videos - emotional, mother-son Chinese story -"more rice"

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Chpt 4  Ethics .

Ethics and bribery did Wed Class SCC Feb 9 did Wed Class SBB Feb 9 started Thu Class SCC Feb 10, Feb 17 did Fri Class SAA Feb 11 Ethics effected by the 6 Environments The Most Corrupt Business Sectors, according to the OECD report  ...oecd-report.htm 1. Extraction     - mining - logging 2. Construction - building 3. Transportation   - roads, railways, bridges, auto production 4. IT - telecommunications for Wed Class SCC Feb 16 for Wed Class SBB Feb 16 for Thu Class SCC Feb 17 for Fri Class SAA Feb 18

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Chpt 4 Ethics

CSR Corporate Social Responsibility   - Obstructionist Stance - Defensive Stance - Accommodative Stance - Proactive Stance did Wed Class SCC Feb 9 did Wed Class SBB Feb 9 started Thu Class SCC Feb 10, Feb 17 did Fri Class SAA Feb 11 Corporate Social Responsibility to Stakeholders - Responsibility to Employees - Responsibility to Customers - Responsibility to Investors / Shareholders / Partners - Responsibility to Suppliers - Responsibility to Governments (taxes, laws, rules and regulations) - Responsibility to Society / Neighbours did Wed Class SCC Feb 9 did Wed Class SBB Feb 9 started Thu Class SCC Feb 10, Feb 17 started Fri Class SAA Feb 11   CSR video humourous look at the 4 stances by UTSC Students in 2014 STUDENT VIDEOS ethics - previous videos by  former students

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Chpt 4 Ethics 46664

Ethics and Whistleblowers ethics-whistleblowers.htm did Class SCC Feb 16 did Class SAA Feb 9 for Class SBB Feb 17 for class SDD Feb 18 Case Study - Apartheid - Canada led boycott of South Africa Case Study - blood diamonds replace paper currency for criminal enterprises  witiger.com/internationalbusiness/ethics.htm . Case Study - Loblaws 2018  .cbc.ca/news/.....TR quoted

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Chpt 4 Ethics Toyota (event data recorder)

3. Transportation   - roads, railways, bridges, auto production   ethics re: Toyota WTGR on BNN News  (event data recorder) did Class SCC Feb 16 did Class SAA Feb 9 for Class SBB Feb 17 did Class SDD Feb 11 Case Study - Toyota "sticky pedal" r ecall Jan 2010 Toyota Student Video 1 Toyota Student Video 2 did Class SCC Feb 16 + Feb 23 for Class SAA Feb 16 for Class SBB Feb 17 for Class SDD Feb 18

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Chpt 4 Ethics

Canada’s Fight against Foreign Bribery Eighteenth Annual Report to Parliament  .international.gc.ca/..report ethics re: SNC Lavalin  Feb-Apr 2019 Lavalin was charged with paying bribes to Libya Minister Jody Wilson-Raybould  - political power in Quebec M.Rempel summary / YouTube . Gerald Butts rebuttal / YouTube ..

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Chpt 4 Stakeholders..

.. explanation of the origin of the word "Stakeholders" did Wed SDD Feb 23 did Wed SBB Feb 23 did Thu SCC Feb 24 did Fri SAA Feb 25 ..

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Chpt 5 Int'l Trade Theories

Int'l Trade Theories Orientations o Product Orientation o Sales Orientation o Marketing Orientation review from MRK106 did Wed SDD Feb 23 did Wed SBB Feb 23 did Thu SCC Feb 24 for Fri SAA Feb 25 video on 3 orientations using the example of selling a diving watch .

Marketing Orientation for Int'l Business Tim Hortons selling tea told students to watch and make comments did Class SCC Feb 23 did Class SAA Feb 23 for Class SBB Feb 24 not done yet for Class SDD Feb 25 - also McDonalds copying other menus Honda going from motorcycles to cars ...Apple going from iMacs to iPhones ...Crown Royal bag for golf

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Chpt 5  International Trade Theories

added to the course outline June 10th, Trade Theory Mercantilism Absolute Advantage Comparitive Advantage Product Life Cycle Theory Porter's Diamond Factor Endowments Demand Conditions Related and Supporting Industries Firm Strategy, Structure, Rivalry (competitors) ..

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Chpt 5  International Trade Theories

First Mover Advantages - "early bird gets the worm" Second Mover Advantages - "2nd mouse gets the cheese"  witiger.com/internationalbusiness/first-mover-advantages-early-bird-gets-the-worm.htm highly recommended reading + watch the 2 videos Part 1 3 min 55 sec Richardson and Litt Part 2,  3 min 24 sec  Litt did Class SCC Feb 16 and Mar 16th did Class SAA Feb 16 for Class SBB Feb 17 Feb 24 for Class SDD Feb 18 Feb 25

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The Political  - Legal - Regulatory Environment Chpt 6

Political Environment  witiger.com/internationalbusiness/politicalenvironment.htm The Political / Legal / Regulatory Environment can be simply described as the laws and regulations that business has to follow in order to make sure the business owners do not get arrested, or have the business fined for noncompliance of some regulation. Laws are made by politicians - who enact these laws based on the likelihood they will get re-elected. The  political environment is affected and effected by politicians who in turn are influenced by changes and challenges in the social - cultural enviromment (languages, ethnicity, immigration etc.), challenges in the economic enviromment (currency exchange rates, corporate activity, unemployment rates) and also to some extent the geographic environment in terms of how the region is laid out, rivers, mountains, proximity to other countries, weather, seasons etc. . Political Environment - how it effects the Technological Environment Redberry RIM's Patent Wars did Class SCC Feb 16 for Class SAA Feb 16 for Class SBB Feb 17 Feb 24 for Class SDD Feb 18 Feb 25 . Political Environment  - how it effects the Economic Environment & Jobs Chevy Lumina in NYC Gator Teds - MJ French language laws

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The Political - Legal - Regulatory Environment Diplomatic representation overseas - trade services - consular services - Humint / Teckint

Embassies, High Commission and Consulates LIST OF EMBASSIES AND CONSULATES  travel.gc.ca/... did Wed SDD Feb 23 did Wed SBB Feb 23 did Thu SCC Feb 24 did Fri SAA Feb 25 explanation of embassies

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The Political - Legal - Regulatory Environment .   Political Risk and Contingency Planning .

Political risk and  Contingency Planning witiger.com/internationalbusiness/politicalrisk.htm did Wed SDD Feb 23 did Wed SBB Feb 23 did Thu SCC Feb 24 did Fri SAA Feb 25 see also   witiger.com/internationalbusiness/politicalrisk.htm see also   witiger.com/internationalbusiness/politicalriskcontingencyplanning.htm see also   witiger.com/internationalbusiness/geographicenvironment.htm see also   witiger.com/internationalbusiness/personalrisk.htm   video made  Mar 2020 2 min 19 sec started Class SCC Feb 16 for Class SAA Feb 25 for Class SBB Feb 17 Feb 24 for Class SDD Feb 18 Feb 25 overall intro to contingency planning  Successful International Business Management is based on solving problems. If there were not a lot of  problems, you wouldn't need managers - but because there are lots of problems, you need managers to - analyze the problem,  - craft a solution, and  - monitor how the solution is carried out.  Part of being a successful Int' Business Manager (especially after 9/11 and Covid19) is recognizing that risk and threat situations effect int'l business in many ways, and, these situations  have to be dealt with, and "managed", or your company will be compromised and subsequently uncompetitive. . - Business continuity - Disaster recovery - Crisis management - Country risk analysis did Wed SDD Feb 23 did Wed SBB Feb 23 did Thu SCC Feb 24 for Fri SAA Feb 25 political risk actions  - Confiscation - Expropriation - Domestication(Nationalization)

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The Political - Legal - Regulatory Environment . Political Risk and Contingency Planning .

Political risk and  Contingency Planning .witiger.com/internationalbusiness/politicalrisk.htm   1 min 48 sec Richardson discussing the difference between  Pure Risk and Speculative Risk Pure Risk - a negative thing could happen, if it does not happen, the company gains no advantage d Speculative Risk - a negative thing could happen, or a positive thing could happen .

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The Political - Legal - Regulatory Environment .   Political Risk and Contingency Planning . UTSC power out June 2021 did Wed SDD Feb 23 did Wed SBB Feb 23 did Thu SCC Feb 24 did Fri   SAA Feb 25

Political and Legal environment Defensive / Integrative witiger.com/internationalbusiness/politicalriskdefensiveintegrative.htm did Class SDD Feb 23 did Class SBB Feb 23   Personal risk witiger.com/internationalbusiness/personalrisk.htm contingency planning for  personal risk situations 1 min 55 sec  www.voyage.gc.ca did Class SDD Feb 23 did Class SBB Feb 23 Register with the local Canadian embassy or consulate in the region. "Grab Bag" Part 1 did Class SDD Feb 23 did Class SBB Feb 23 did Class SCC Feb 24 . did Wed SDD Feb 23 did Wed SBB Feb 23 did Thu SCC Feb 24 4 min 24 sec WTGR summarizing the Personal Risk page this is a helpful video that summarizes the whole "political risk" section of the course - watch it on your owntime did  .

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BREAK WEEK           2022 Feb 28 Mon - March 4 Fri

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.encyncy Planning

Tobermoray 2015  witiger.com/SoMe-instagram.htm
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The Political - Legal - Regulatory Environment Doing business with government agencies  and departments  and Crown Corporations Chpt 6

did Wed SDD Mar 9 did Wed SBB Mar 9 did Thu SCC Mar 10 for  Fri  SAA Mar 11 Government Expenditures\ Government Purchasing - Selling to government          (fed gov procurement)  www.tpsgc-pwgsc.gc.ca/app-acq/index-eng.html The Federal Government Procurement Guide - because Government is a great customer

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The Political - Legal - Regulatory Environment Export Finance Chpt 6

Export Financing CdnGovt    https://www.international.gc.ca/funding... link works June 2021 - DFAIT Dept. of Foreign Affairs from 2015 / Trudeau onward named Global Affairs Canada . - CIDA - EDC, - CCC - PEMDs did Wed SDD Mar 9 did Wed SBB Mar 9 did Thu SCC Mar 10 for  Fri  SAA Mar 11

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Government and the CBSA Chpt 6

Govt Influence on Trade  witiger.com/internationalbusiness/ governmentinfluenceontrade.htm Trade Barriers Rules and Regulations Government Intervention Protectionism and Gov't Trade Barriers Quotas Voluntary Export Restraints Local Content Requirements some Wed SDD Mar 9 again Mar 16th for Wed SBB Mar 9  Mar 16 for Thu SCC Mar 10 for  Fri  SAA Mar 11 .

Tariffs,  did some Wed SDD Mar 9 did some Wed SBB Mar 9 for Thu SCC Mar 10 for  Fri  SAA Mar 11 2018 because POTUS Trump threatened to put a tariff on Canadian Steel 2018 video made in MRK460 5 min 24 sec for 2022, watch on your own and make comments This video is  a discussion of Tariffs Tariffs - basics Ad Valorem taxes WTO and tariffs negative effects on Americans positive effects on Americans negative effects on Canadians

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Government and  the CBSA Chpt 6

Govt Influence on Trade . Subsidies for Wed SDD Mar 16 didn't get done  for Wed SBB Mar 9 for Thu SCC Mar 10 for  Fri  SAA Mar 11 Rules and Regulations by Gov't that makes global business difficult  make comments on the video 3 specific examples - raisins from Turkey - jam to Hong Kong - margarine / Walmart for Wed SDD Mar 16 for Wed SBB Mar 9 for Thu SCC Mar 10 for  Fri  SAA Mar 11

Dumping and C.B.S.A. Canada Border Services Agency cbsa-asfc.gc.ca did Wed SDD Mar 9 did Wed SBB Mar 9 for Thu SCC Mar 10 for Fri  SAA Mar 11 make comments on the video dumping example  explained by students . Canada Border Services Agents in action keeping us safe - humour from This Hour has 22 minutes

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Geographic Environment NOTE: There is no chapter in the course textbook on the Geographic Environment, nor any discussion of weather extremes.  ...so, Richardson added it .. Climate and Topography

Physical Geographic  Environment and Weather Extremes http://www.witiger.com/internationalbusiness/geographicenvironment.htm T.R. interviewed on BNN noted Wed SDD Mar 16 for Wed SBB Mar 9 for Thu SCC Mar 10 for  Fri  SAA Mar 11 Hurricanes contingency planning tyranny of quarterly earnings Are weather extremes getting worse? did Wed SDD Mar 9, Mar 16th did Wed SBB Mar 9 for Thu SCC Mar 10 for  Fri  SAA Mar 11 .

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Geographic Environment Climate effect on population living patterns

Pic from Associated Press, as quoted in a story in indiatoday.in https://www.indiatoday.in/ science/story/cananda- atmospheric-river-storm- climate-change-floods- mudslides-british-columbia- 1879479-2021-11-22   In November of 2021 a number of well known newspapers around the world began their story of the flooding in B.C. with words similar to "As climate change intensifies, extreme events are becoming more frequent and more damaging. Canada is ...". It is suggested (WTGR) that a different way of seeing this problem is not to look at climate change, but rather to look at human population change - more specifically the change in "where" humans are moving to work, and life. noted  Wed SDD Mar 16 for Wed SBB Mar 16 for Thu SCC Mar 17 for  Fri  SAA Mar 18 "I am  not a climatologist, but I wonder if the problem is not a suspected increase in climate "events", but rather a problem of millions of people around the world moving from rural areas, to large cities, as "economic refugees", not climate refugees - resulting in a large increase in the number of people being effected by a flood, hurricane, earthquake etc." WTGR Nov 2021

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Geographic Environment Weather problems for business Weather effecting  food production for Wed SDD Mar 9 for Wed SBB Mar 9 for Thu SCC Mar 10 for  Fri  SAA Mar 11

Physical Geographic  Environment and Weather Extremes . 5 min 46 sec students in class (Seneca, MRK460 2011), group by group, giving examples of how businesses are effected by different types of weather watch this video and make comments noted  Wed SDD Mar 16 for Wed SBB Mar 16 for Thu SCC Mar 17 for  Fri  SAA Mar 18 .. noted  Wed SDD Mar 23 noted Wed SBB Mar 23 for Thu SCC Mar 17 for  Fri  SAA Mar 18 Weather Extremes effect on the food system - globalization of grain markets from students in MRK460 Jan-Apr 2019 .

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Geographic Environment Weather problems for business Weather effecting food production

Physical Geographic  Environment and Weather Extremes . Severe heat in Western Canada June 2021 4th week of June 2021 46.6C, 115 F in town of Lytton, B.C. Several news agencies reported several people dead.   ..theweathernetwork.com...-western-canada-heat .

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Geographic Environment . Canada, Election 2021   sources https://en.wikipedia.org/wiki/2021_ Canadian_federal_election #/media/File:Canada_Election_ 2021_Results_Map.svg https://toronto.citynews.ca /2019/10/21/toronto-gta- federal-election-results/  wikipedia.org/wiki/ Population_of_Canadian _federal_ridings

.. 2021 results showing the numberical size of the urban ridings compared to the rural ridings       .. 2019 results .. 2021 results showing the GTA Greater Toronto Area .......

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Geographic Environment .  North America Europe Maps partly a consequence of the  "Geographic Environment",  partly a result of the  "Cultural Environment"  list of all..countries_of_the _world.htm

.. introduced map of  Canada - USA 4 min 52 sec  youtu.be/WJeM6DUkqaY make comments on the video map - differences above the 49th, above the 60th did Wed SDD Mar 23 did Wed SBB Mar 23 did Thu SCC Mar 24 did Wed SDD Mar 23 did Wed SBB Mar 23 did Thu SCC Mar 24 for  Fri  SAA Mar 25 ...... Canada map population density Looking at Canada on a map of North America is misleading without representing WHERE within the boundaries of Canada do most citizens live. did Wed SDD Mar 23 did Wed SBB Mar 23 dir Thu SCC Mar 24 for  Fri  SAA Mar 25 ... North America vs. Europe same total population, but country sizes and land area much different South America "older" but more poor North America vs. Europe video uploaded Oct 6th 11pm youtu.be/s6Fgve2H6GI make comments on the video did Wed SDD Mar 23 did Wed SBB Mar 23 did Thu SCC Mar 24 for  Fri  SAA Mar 25 ..... ... ...

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Geographic Environment .    Europe 2022 Russia - Ukraine

.... .. Europe population map did Wed SDD Mar 23 did Wed SBB Mar 23 did Thu SCC Mar 24 for  Fri  SAA Mar 25 graphic for background to general discussion about Global Marketing ....... Europe, at night did Wed SDD Mar 23 did Wed SBB Mar 23 did Thu SCC Mar 24 for  Fri  SAA Mar 25   ... Ukraine  2022 Feb - March for Wed SDD Mar 16 for Wed SBB Mar 16 for Thu SCC Mar 17 for  Fri  SAA Mar 18 ...

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Geographic Environment .  Population density partly a consequence of the  "Geographic Environment",  partly a result of the  "Cultural Environment"

....... China map population density When you look at a map of China the geographic area seems large, and a population of 1.4 B does not seem impossible - but when you look at WHERE most people live in the PRC, the concentration appears to be more of a challenge. ... China map population density did Wed SDD Mar 23 did Wed SBB Mar 23 did Thu SCC Mar 24 for  Fri  SAA Mar 25 ... Africa map relative size to other countries China's investment inAfrica did Wed SDD Mar 23 did Wed SBB Mar 23 for Thu SCC Mar 17 for  Fri  SAA Mar 18   ... Africa map, at night for Wed SDD Mar 16 for Wed SBB Mar 16 for Thu SCC Mar 17 for  Fri  SAA Mar 18     ...

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Geographic Environment .  World Maps for Wed SDD Mar 23 for Wed SBB Mar 23 for Thu SCC Mar 24 for  Fri  SAA Mar 18 partly a consequence of the "Geographic Environment",  partly a result of the  "Cultural Environment"  list of all..countries_of_the _world.htm

..... global population World population map video uploaded Oct 6th 11pm youtu.be/7orOch446dw make comments on the video graphic for background to general discussion about Global Marketing did Wed SDD Mar 23 did Wed SBB Mar 23 did Thu SCC Mar 31 for  Fri  SAA Mar 18 .. 2017 2020 countries over 200 million The USA is the ONLY  "top 5" country with a reasonable GDP per capita Global population trends did Wed SDD Mar 23 did Wed SBB Mar 16 did Thu SCC Mar 31 for  Fri  SAA Mar 18 .. GDP per capita for top 20 countries  youtube.com/watch?v=xAYvPLEDnOM USA # 1       $69,000 Canada # 5  $54,000  did Wed SDD Mar 23 for Wed SBB Mar 16 did Thu SCC Mar 17 for  Fri  SAA Mar 18 China $23,000 India  $10,000

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Chpt 7 FDI Foreign Direct Investment

FDI Concepts noted Wed SDD Mar 23, Mar 30 for Wed SBB Mar 23 did Thu SCC Mar 24, 31 for  Fri  SAA Mar 25 FDI in Canada . FDI and Sovereignty Issues for Wed SDD Mar 23 for Wed SBB Mar 23 for Thu SCC Mar 24 for  Fri  SAA Mar 25 FDI  Country Evaluation and Selection - choosing mktg  production sites, - weighing variables Indicators of economic supremacy for Wed SDD Mar 23 for Wed SBB Mar 23 did Thu SCC Mar 24 for  Fri  SAA Mar 25 Countries that o make planes, plane parts o make cell phones, phone parts o make cars, car parts (make = assemble) . ,d

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Chpt 8 Regional Economic Expansion

Multinational Market Regions and Market Groups related to Learning Objective 6 European Union fA Andean Pact Mercosur BRIC Caricom TPP Trans Pacific Partnership ASEAN APEC OECD OECD is a great source of trade  stats for doing Int'l Mktg Research for Wed SDD Mar 23 for Wed SBB Mar 23 did Thu SCC Mar 24 for  Fri  SAA Mar 25 . ,d

Chpt 8 Regional Economic Expansion

WTO  World Trade Organization WTGR interview on CBC about the WTO WTGR  2008 interview on CBC about WTO 5 min 21 sec,d discussed briefly  Wed SDD Mar 30 fdiscussed briefly  Wed SBB Mar 30 for Thu SCC Mar 31 for  Fri  SAA Apr 01

 
 

Chpt 9

Foreign Exchange Market also referred to as ForEx or 4X discussed briefly  Wed SDD Mar 30 discussed briefly  Wed SBB Mar 30 for Thu SCC Mar 31 for  Fri  SAA Apr 01 READ THIS ......and try to incorporate some of it into your company report 4X topics Currency Conversion Spot Exchange Rates Forward Exchange Rates Currency Swaps

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Chpt 10

Exchange Rate fluctuations Pegged Exchange Rate Floating Exchange Rate Central Bank Gold . World Bank discussed briefly  Wed SDD Mar 30 briefly did Wed SBB Mar 30 did Thu SCC Apr 7th for  Fri  SAA Apr 01 READ THIS ......and try to incorporate some of it into your company report . IMF International Monetary Fund discussed briefly  Wed SDD Mar 30 very briefly  Wed SBB Mar 30 did Thu SCC Apr 7th for  Fri  SAA Apr 01 ......and try to incorporate some of it into your company report   IMF / Moral Hazard watch and make comments

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Chpt 11

Firm as a value chain The Role of Strategy Experience Curve Economies of scale Leveraging Core Competencies Pressures -for cost reductions -local responsiveness International Strategy Multidomestic strategy Global Strategy Transnational Strategy

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Chpt 12 CollaborativeRelationships for  Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for  Fri  SAA Apr 8  watch the YouTube Video  3 min 58 sec

Indirect Exporting  Co-op or Piggyback Exporting  Direct Exporting  Licensing Licensing Technology Franchising Contract Manufacturing Management Contracts Turnkey Operations Joint Venture Co-op Joint Venture Equity Joint Venture

Alliances Strategic Alliances Equity Alliances Wholly Owned Subsidiaries  Acquisitions Greenfield Operations Consortiums

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Chpt 12

Countertrade for  Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for  Fri  SAA Apr 8

- Coke/Pepsi.Russia     details...redkalinka.com... - Cuba-Canada cigars Trading Companies - keiretsu - sogoshosha

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Chpt 12

"Choice of Entry Modes" for  Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for  Fri  SAA Apr 8 Ways to enter foreign markets - the main categories exporting direct to customer through agents through trading house (Korea, Japan) importing direct from source through broker through trading house (Korea, Japan) foreign manufacturing wholly owned subsidiary joint venture alliances contract manufacturing franchising food service licensing branded clothing

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Chpt 12

Trade Missions did  Wed SDD Apr 13 did Wed SBB Apr 13 for Thu SCC Apr 7 for  Fri  SAA Apr 8 Government of Canada About Canada Trade Missions  https://www.international.gc.ca/trade-c.....missions "Led by the Minister of International Trade or other senior government officials, Canada Trade Missions provide access to resources from Canada’s export agencies, and present unique opportunities and benefits to participants. These benefits include:"

- access to economic and government decision-makers - on-the-ground support from the Trade Commissioner Service (TCS) network and export agencies, including Export Development Canada and the Canadian Commercial Corporation - unparalleled networking opportunities with the local business community - business-to-business meetings with potential partners - foreign market intelligence and troubleshooting - opportunities to create export partnerships.

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Chpt 13 Pitfalls of Exporting

Potential Disadvantages of Exporting (Pitfalls of Exporting) did  Wed SDD Apr 13 did Wed SBB Apr 13 for Thu SCC Apr 14 ---    Fri  SAA Apr 15 no class on Fri Apr 15th Why would you discuss Disadvantages of Exporting in a course which spends most of the time discussing how to export? Answer: because the course (MRK460, MGSC44, IBM600) is not, strictly speaking, "how to export". Sometimes managers need to make decisions about whether to pursue a new situation, or not: what we call a GO - NO GO decision. For the purposes of saving money and running the company efficiently, sometimes it is better to NOT GO - that is to say NOT export because the cost might be too high, or you may be consuming resources you don't have - it might be better to concentrate on making money on your "regular" business. Deciding NOT to export doesn't mean your company is not involved in international business  you can still be involved in importing, directly, or indirectly  and therefore international business circumstances (currency fluctuations, political risk etc.) will still effect you  you may be manufacturing a device that depends on a supplier being able to manufacture a sub-component in a global region that becomes risky the sub-component could be identified by a foreign government as a target for tariffs which may effect your production cost

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Chpt 13

"Ramping Up", Go / No Go

"Ramping Up" ...a popular slang expression in international business ... a metaphor that comes from putting a ramp up to a ship, or the back end of a cargo plane, and moving goods onboard. The concept is that you are getting ready to do something by putting the ramp up.. did  Wed SDD Apr 13 for Wed SBB Apr 13 for Thu SCC Apr 14 ---    Fri  SAA Apr 15 no class on Fri Apr 15th

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Chpt 13 LCs Letters of Credit

Letters of Credit witiger.com/internationalbusiness/LCs.htm did  Wed SDD Apr 13 for Wed SBB Apr 13 for Thu SCC Apr 14 ---    Fri  SAA Apr 15 no class on Fri Apr 15th The subject of LCs is not normally something you would teach in a general overview course on Global Marketing and Business  - but for some people who are interested in actually becoming involved in exporting and importing, LCs are a necessary thing which you must understand.. Common Problems with Letters of Credit One of the things that is important for students of management to understand about business and international business is that the "real world" very seldom operates as precisely as the theory in the classroom. In the real world, there are often problems with "satisfying" the requirements of an LC on the side of the sender (seller), and the receiver (buyer). If an LC is irrevocable (meaning the credit cannot be amended or canceled without the agreement of all parties) then the buyer may have a big problem if something develops that they cannot fix - because the 3rd party will be obliged to pass the money to the seller once the goods are landed.

"Letters of Credit are guarantees of payment to help you make purchases or transact business with companies with whom you have limited trading experience or credit history." wachovia.com

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Chpt 14

Brands in int'l markets fo Country Image  Effects on Branding

In this article, Prof. Richardson is discussing the challenges of developing a "Canadian Brand" for the clothing industry. In addressing this formidable challenge, Richardson explains that the ability to do this depends on how we can deal with the influences of the    o  competitive environment   o  social / cultural environment   o  technological environment   o  political / legal / regulatory environment   o  economic environment   o  geographic environment Richardson explains that these environments make it difficult for Canada to consider having a global brand for clothing similar to the Italians or French, instead it is recommended that we "embrace" the extreme weather challenges of our geographic environment and "brand" Canadian clothing as being the most robust and strong for cold weather.

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Chpt 15

Outsourcing and Offshoring did  Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for  Fri  SAA Apr 8 Offshoring to India, China Offhshoring moving to Mexico because of old NAFTA and now the CUSMA --------------------

explained the ancient spice trade as a part of the origins of global business and the relationship to nutrition

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2010 TV series about "Mid America Novelties"  https://www.youtube.com/show/SC9dZLRA2qJ JguL2nq2wMm9A?season=1&sbp=CgEx link works Apr 2022

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Chpt 15	Product Quality TQM did  Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for  Fri  SAA Apr 8 READ THIS ......and try to incorporate  some of it into your company report .     .	5 min 17 sec     uploaded 2016 did  Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for  Fri  SAA Apr 8 done by former students Vincent Chiu and Kevin Tu,

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Chpt 15	Prof. Richardson interviewed on CTV about car recalls re: Product Quality Just In Time (J.I.T.) did  Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for  Fri  SAA Apr 8 .   Drones / UAVs Drones are potentially a part of JIT f .	made/uploaded Dec 2nd 2020 WTGR discussing JIT in the auto parts industry did  Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for  Fri  SAA Apr 8 A student talking about how his father uses JIT in his business

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Why 99.9% is not enough ! did  Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for  Fri  SAA Apr 8

Outsourcing and Offshoring why 99.9 accuracy is not enough when you manufacture a large number of devices 99.9 means 1 in 1,000 is faulty if you increase the number manufactured, you increase the number of faulty products 99.9 means 10 in 10,000 or 100 in 100,000 many electronic devices and their component parts are made by the millions Various sources say iPhone production averages about 200 million in the past 4 years if you say that Quality Control is aiming for 99.9%, then when it is applied to 200 million, the potential number of devices with errors or problems is... see below   99.9 accuracy equals 1 in a 1,000 or 10 in 10,000 or 100 in 100,000 or 1,000 in 1 million or 10,000 in 10 million or 100,000 in 100 million or 200,000 in 200 million did  Wed SDD Apr 6 for Wed SBB Apr 6 for Thu SCC Apr 7 for  Fri  SAA Apr 8 99.9 means 1,000 in 1 million Foxconn in China can regularly produce 500,000 iPhones a day - that means, mathematically they have, potentially, a risk of producing 500 faulty devices each day Samsung regularly sells over 400 million phones a year - that is 400,000 faulty phone 400,000 is an enourmous potential for "ticked off" customers.) source https://www.knowyourmobile.com/news/how-many-iphones- does-apple-make-a-day/

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Chpt 16   H.R. Human Resources

Global Human Resource Management Strategies for International Expansion HR staffing policies for Wed SDD Mar 30 for Wed SBB Mar 31 for Thu SCC Apr 01 for  Fri  SAA Apr 02 Managing diverse workforce  o Ethnocentrism  o Polycentrism  o Regiocentrism  o Geocentrism . HR - wage rate comparisons .d discussed Russell Peters video in the context of "accents"  youtube.com/watch?v=z4KhEj0ai5E ..

Prof. Chris Bovaird Attracting good employees  is a competitive advantage for Wed SDD Mar 30 for Wed SBB Mar 31 for Thu SCC Apr 01 for  Fri  SAA Apr 02 "The one single key diffferentiator for corporations over the next generation or two will be the ability to attract and retain clever innovative flexible willing intelligent people...people will be the outstanding resource which will make the West succeed versus cheaper manufacturing of things for the foreseeable future." Quote from Prof. Chris Bovaird  utsc.utoronto.ca/mgmt/chris-bovaird

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Chpt 17   Trends

Trends effecting int'l marketing  - online business - social media - multi-culturalism - tribal consumers

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Last Class

sulibreezy 2012 Hate School/Love Education . (UTM) 2014 response Using the Internet for distribution benefits and limitations

uploaded 2021 March 17th (same applies to Aug 2021) explaining the "Big Huge Final Project" .

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2 min 18 sec 20 min  uploaded 2022 March 16th

Video for you to leave questions, or comments about the final group project Video was created April 2021 but can apply to early Jan, Feb, March 2022 Prof. will answer all questions as they come in, in Jan, Feb March 2022

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1 min 9 sec

comments, questions about the final video, Aug 2021, which accompanies the final project - think of it as the replacement for your "presentation to the class".

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2 min 36 sec

comments about the whole course, what can we improve, what is working well, what needs to be added.

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Expanded detailed version
 

Seneca has an arrangment with Zoom whereby students and professors can use Zoom - and we will use Zoom for the rest of the classes in this course  to get details, go to https://inside.senecacollege.ca/its/services/zoom/ Once you have the app, you can use it by going here Prof. Richardson will also be using this login link https://senecacollege-ca.zoom.us/

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	Video Assignment - for ALL sections details  ...MRK460/assignmentMRK460-2021.htm (done in Jan-Apr 2022)
	Prof. Richardson describing the ethics assignment (the video to the left was done in 2012 but applies to 2022) Permission  form to be signed then emailed to the professor when you email the video file of your completed assignment

v.

Posted 2021 Feb 24 Wed Preview of what we willdid cover in class Feb 23, 24 and Feb 25 2021

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2 min 19 sec uploaded 2020 Oct 26

Posted Oct 26th Mon A short video to discuss the concept of Asymmetrical - using the example of stealing two bite  brownies. Funny, but educational did 2020 Nov 4 Wed Section CC

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4 min 18 sec uploaded 2020 Oct 14th

Posted 2020 Oct 14th Mon A short video to discuss the concept of Guerilla marketing (also known as Asymmetrical marketing) - describing the origins of the word Guerilla and the concept of a small military force defeating a large army by using guerilla tactics - used to describe how a small company could use great imagination in advertising to create media awareness that could have better results than a conventional compaign by a giant company did Nov 4 Wed Section CC

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10 min 46 sec uploaded Oct 21

Posted 2020 Oct 21st Wed A short video to show the students how much progress we have made in the unit on Government Influence on Tradein the 6 th class in October - and what is coming up for the  class after the Break Week

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7 min 2 sec

Overall intro to the MRK460 webpage for this course and how you should look at it to see the info you need to know the topics. Uploaded 2020 Oct 6th am

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3 min 51 sec

Explanation, by screen capture video, of how to make comments on the YouTube videos Uploaded 2020 Oct 6th am

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6 min 53 sec, uploaded Oct 13th 8 pm

Posted 2020 Oct 13 th A short video to show the students how much progress we have covered so far in the first 4 classes, and where we are going in October

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14 min uploaded Oct 18 Sunday 4pm

Posted 2020 Oct 18 th A short video to show the students how much progress we have made in the unit on Government influence on trade the 5 th class in 2020 October - and what is comiing up for the 6th class

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The Competitive Environment is slightly more important than the other 5 environments - mostly because business people tend to "miss" identifying the wide range of other enterprises that are direct and indirect, and future competitors.
witiger.com/ecommerce/competition.htm ,  witiger.com/ecommerce/competitorintelligence.htm

Where you get info from "3 Sources of Information: government, associations, corporate  youtube.com/watch?v=XKYu-O5HWDU
 witiger.com/internationalbusiness/countryinfo.htm

Globalization  witiger.com/internationalbusiness/globalization.htm
Globalization of Customers
Globalization of Production
Globalization of Government

Viral Marketing  witiger.com/ecommerce/viralmarketing.htm
(belongs to the "P" for Promotion, as part of the 4Ps)
Of the 6 types of Viral Marketing,
- Edgy gossip / Buzz Marketing
- Stealth Advertising
- Guerrilla Marketing witiger.com/ecommerce/viralmarketing-guerilla-marketing.htm
(Asymmetrical Marketing)
are the 3 viral marketing strategies best studied by business and marketing students in the 2020's

Political Risk and Contingency Planning
 witiger.com/internationalbusiness/politicalrisk.htm
 witiger.com/internationalbusiness/politicalriskcontingencyplanning.htm
 witiger.com/internationalbusiness/personalrisk.htm
Fundamentals of Risk Analysis youtube.com/watch?v=_QPamr31ZCU
register with the local Canadian Embassy or Consulate when you travel overseas www.travel.gc.ca

Physical Geographic  Environment and Weather Extremes
witiger.com/internationalbusiness/physicalgeographicenvironment.htm
witiger.com/internationalbusiness/geographicenvironment.htm

Potential Disadvantages of Exporting  witiger.com/internationalbusiness/disadvantages.htm
Why would you discuss Disadvantages of Exporting in a course which spends most of the time discussing how to export?
For the purposes of saving money and running the company efficiently, sometimes it is better to NOT GO
- that is to say NOT export because the cost might be too high, or you may be consuming resources you don't have
- it might be better to concentrate on making money on your "regular" business.

Deciding NOT to export doesn't mean your company is not involved in international business

you can still be involved in importing, directly, or indirectly

Quality TQM JIT why 99.9 accuracy is not enough
when you manufacture a large number of devices
 witiger.com/internationalbusiness/TQM.htm
 witiger.com/internationalbusiness/JIT.htm
99.9 means 1 in 1,000 is faulty
if you increase the number manufactured, you increase the number of faulty products, 99.9 means 10 in 10,000 1,000 in a million/
When you have many large global companies making products in the millions, you have a potential of thousands of unhappy customers.

Foxconn in Zhengzhou in China can regularly produce 500,000 iPhones a day
- that means, mathematically they have, potentially, a risk of producing 500 faulty devices each day
500 per day x 365 days = 182,500 - which appears to be a very high number for potentially unhappy customers.
 

Previous sections taught by Richardson
 

2022	Sept-Dec	4 sections
2022	July-Aug	4 sections
2022	May-June
2022	Jan - April	4 sections
2021	Sept-Dec	4 sections
2021	May-June	3 sections
2021	Jan - April	4 sections
2020	Sept-Dec	3 sections
2020	May-June	2 sections
2020	Jan-April	5 sections
2019	Sept-Dec	1 section
2019	Jan-April	5 sections
2018	Sept-Dec	1 section
2018	July-Aug	2 sections
2018	Jan-April	3 sections
2017	May-June	1 section
2017	Jan-April	3 sections
2016	Jan-April	3 sections
2015	Jan-April	2 sections
2014	July-Aug	1 section
2014	Jan-April	3 sections
2013	May-June	1 section
2013	Jan-April	3 sections
2012	May-June	2 sections
2012	Jan-April	2 sections
2011	Jan-April	2 sections
		11 years 60 sections (classes)
		1,000 +  students