MGTD06 Marketing in the Information Age
Case Study Assignment: Detailed Marking Guide
A Specialty Record Shop A Themed bar/restaurant Ethnic Newspaper.

Background information they may have added to "expand" the scenario
- did they type their additional information in a different coloured font so I could know what is original , and what they added
- is the information added by the student realistic
- did they subsequently use that information and refer to it in answering the questions
 

Competitiveness
How could an e-business solution change the competitiveness of the organization?
- did they explain this clearly
- was the information they presented easy to read through

Did the student recognize that a solution should try to make the company better, and if not, then don't go online
- to have a solution - you need a problem - did they "create" any problems to solve
What do they think is competitive in the scenario they picked

additional information, online
- web sites or links they used
additional information, offline
- magazines, newspaper,

other resources such as personal interviews they employed

Solution
What components of an e-business solution, (such as, but not limited to)  are most relevant to use to further the business and marketing objectives of this company?

Volume
- it is tempting for students to try and pack everything in to this and produce a document 30 or 40 pages covering everything in the course
- this will not guarantee an "A" - (you could get an "A" doing just 20 pages if you wrote properly)  it should be large enough to cover the points, but not too full of info so that it is difficult to get through it (eg, is there an executive summary)