MGTC50  Building Internet  Commerce Ventures A 3rd year undergraduate course in the  Division of Management,  University of Toronto at Scarborough

detailed information posted at
 www.witiger.com/universityoftoronto/MGTC50.htm

Course Textbooks and Online resources

Creating Stores on the Web, 2nd  Edition by Sawyer, Greely, Cataudella
This is the principle book we will use in MGTC50 which has the emphasis on actually building a working commercial website

Chapters we will use include

Chpt 5 Web store business models Chpt 6 Launching your online store Chpt 7 Developing your own website Chpt 8 Stocking your store Chpt 10 Finding Customers  online

Chpt 11 Promoting your store Chpt 14 Payment acceptance Chpt 15 Crime Chpt 17 Shipping

Publisher: Peachpit Press
 

i-Net+ Guide to Internet Technologies by Jean Andrews
This is the technical book we will use in MGTC50 which has the emphasis on the Internet Technologies you will need to understand in order to build a website

Chapters we will use include

Chpt 1 Using the Net Chpt 2 How the Internet Works Chpt 3 Building a web site Chpt 4 uploading pages, FTP

Chpt 5 Images and Sound on pages Chpt 6 Web Hosting Chpt 11 Internet Infrastructure Chpt 12 Internet Security

Publisher: Course Technology; Thomson Learning

Electronic Commerce: Second Edition    The new [2001] 2nd edition of the book by Gary Schneider and James Perry
A substantial number of chapters will be used from this book in both MGTC50 and MGTD06.

Chapters we will use for MGTC50 include

Chpt 1 Intro to e-commerce Chpt 2 Infrastructure for e-commerce Chpt 3 Web-based tools for e-commerce

Chpt 4 E-commerce software Chpt 5 and Chpt 6 Security Threats Chpt 7 Electronic payment systems

Publisher: Course Technology; Thomson Learning

online resources: www.witiger.com

Course Description

This highly interactive hands-on course provides students with a set of theoretical principles and practical skills necessary to develop an Internet commerce enterprise.

Weekly lectures will provide guidance and direction to the material contained in an extensive web site developed just for MGTC50.

The main purpose of the course is to guide and empower students with learning as much as they can about making a working web site that can be used for Internet commerce in business to consumer and business to business situations. Students will develop an understanding of a working web site through a term group project that requires they create web pages with content related to an online business solution for a small/medium sized enterprise.

Specific course topics are outlined at
 www.witiger.com/universityoftoronto/MGTC50.htm

Course Evaluation

Term Group Project 50%
Test #1 15%
Test #2  25%
Class Participation / Contribution 10%
 

Term Group Project 50%

Tasks of the Term Group Project:

• Develop research skills in the context of the Internet
• Investigate where to find business / corporate / government / association information
• Experience various methods to obtain information on companies activities
• Develop ways of explaining to a company, the advantages and circumstances of being online
• Learn how a company can build an effective e-business situation

The purpose of this project is to investigate a "real" company (preferably one in the GTA so you can meet face2face). The criteria for selecting a company would be based on a firm that

• has an existing online presence (which needs further development)
• or a firm that does not have a web page, but wants one
• the company must be interested in the Internet and e-business, withut you having to do an excessive amount of work to convince them of this important trend
• the company must have a person with whom you can have regular contact
  
  
You will progress through a series of questions in your report leading to suggestions to create the site, or enhance the existing site.
Your suggestions do not have to be perfect, nor do they have to be fully uploaded, but they must be realistic and potentially workable. You may do this project for a "good" or a "service". You will be encouraged to have an ongoing relationship with this company to fully learn about the environments within which they operate and their long-term goals.

    marks broken down into

• 10% pre-report, Business Plan (October 15) - related to the Final Project
• 10%  contact with the client / target company
• 15% development of the web page
• 15% marketing report

Test #1 15%

Short answer questions based on the material in the first few classes

Test #2  25%

Essay answer questions based on the material in the 2nd and 3rd month of the course.

Class Participation / Contribution 10%

Participation for a hands-on oriented course is defined as asking and answering useful questions which further  contribute to the subjects discussed in each part. To this end, it is strongly recommended, that participants  do indeed read the assigned chapters and WWW pages, so that questions may be asked and good exchanges and discussions take place.

Contributions can also be made by identifying resources on the WWW that would be useful to the course.  These contributions can be made in the form of emailing the information to the professor. When making   such subsmissions, don't simply email the URL, go further and describe some reasons why the particular  site/article is relevant.  Class participation / contribution will be calculated on a per incident basis so students should plan on trying  to have something useful to say, or contribute at least once every second or third class.

There is no final exam in this course. This course emphasizes a hands-on approach to develop an Internet commerce enterprise and therefore the Term Group Project will have an equivalent weight to a Final Exam.

Missed Tests

If you miss a test, you must provide documents which can substantiate that you had a serious impediment to being able to be present for the test eg. medical note in legible writing if you claim sickness, airline ticket stub if you claim travel. Each case will be discussed on the merits of the circumstance.

Instructor's Expectations

To do well in this course you must
1. Attend class on a regular basis so that you may understand

• the way we are dealing with the textbook and online material
• specifics of the Term Group Project and tests
• interact fruitfully with your Term Group Project members

• make a web page
• have a place to host the page
• FTP it to a web site

4. Be able to make contact with a company that has an interest in an online Internet presence, and

• convince them to let you make a prototype web site for them
• or create pages to augment their existing site

www.witiger.com/universityoftoronto/MGTC50.htm