Term Group Project


Building Internet Commerce Ventures
A 3rd year undergraduate course in the 
Division of Management, 
University of Toronto at Scarborough
For the section(s) taught by Tim Richardson                 Monday evenings, 19:00 (7:00 pm) - 21:00 (9:00 pm)

The grading for this course is based on the premise that the participants, upon completion of the course, will be able to execute all the steps necessary to conceptualize, create, and load online an e-business web site. The emphasis is on the business aspects, not the technical aspects. Students will be expected to create a working web site, though they will not be necessarily responsible for having done the operational details of the payment systems.

50% Final Project


The purpose of this Term Group Project is to investigate a "real" company that wants to further develop their e-business circumstances, and go through a process of working with them to make suggestions (some which may be acted on, some which may be just written about) as to how they can use e-business to beter achieve their marketing goals.

What you must do:

Investigate several companies to see which fits the criteria.