As Taught by Prof. Tim Richardson and Prof. Michael O'Neill 
School of Marketing and e-Business

.last updated 2005 April 20

Assignments   Details

 Participation 20% of the term mark

Participation is defined as regularly attending class (not just for filling a seat) and asking and answering useful questions which further  contribute to the subjects discussed in each session. To this end, it is strongly recommended, that participants do indeed read the assigned  chapters and WWW pages BEFORE class, so that questions may be asked and good discussions takes place.  Program Participants should make an effort to contribute useful information on regular occasions
click to hear Michael click on Michael's face to listen to his comments, in Mandarin, on class participation marks for MRK 410

click to hear Richelle click on Richelle's image to hear this former MRK 410 student comment on class participation marks

Contributions can also be made by identifying resources on the WWW that would be useful to the class. These contributions can be made in the form or emailing information to the professor, or bringing to class various articles and documents. If you do send an email, DO NOT just send the URL - you should make a summary, in your own words, as to why the article is useful and how it contributes to what we are discussing in class. Really good emails could be worth 2, 3 or possibly even 4 marks.

Class participation can also be obtained by demonstrated assistance to other people in the class - we call this peer-to-peer learning and it is an important part of teaching and learning in 2005. So, if you spend some time helping other people in the class learn something related to the course, you are eligible for class participation. This mark will be under the heading for "tutoring"

We also do some exercises in class like GOPST, in groups, this will count for class participation if you attend on the day we do the exercise.

Class participation / contribution will be calculated on a per incident basis so students should plan on trying to have something useful to say, or contribute at least once every second or third class.

Class participation marks can also include one or two small quizzes done in class - if you are not present that day - you will lose the mark for the quiz.

Some people are able to achieve 20/20 for class participation by the 12th week, other people rarely say anything and get 10/20 - it is up to you.

Do not leave class participation to the end of the course. All class participation marks will be finalized in the 1st week of the last month.