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http://www.witiger.com/ecommerce/textbook1scan411x553.JPG
course text
ESSENTIALS of e-COMMERCE
As Taught by Prof. Tim Richardson & Prof. Kanitz
UPDATED 2006 July 23
 
GRADING ASSIGNMENTS COURSE OUTLINE
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May
Prof. Kanitz
February
Prof. Kanitz
March
Prof. Tim Richardson
April
Prof. Tim Richardson
INTRODUCTION to MRK 410
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GETTING STARTED
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basics of making a working website
HTML basics
 look at  BCS 500
- use of HTML Editors
- images editors for Jan 2006
-  tables,  sound
- web page building resources
- download Netscape 4.8
- uploading your site, FTP'ing
- download FTP
+ - making MRK410/index.html
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web page editing
o tables
o forms
o frames
-------------------------------------------- What is
- eCommerce/ eBusiness
E-C Failures dotcomfailures.htm
Benefits & Limitations to use EC
- Technical limitations
- non-technical limitations
 benefits-limitations.htm
The Environments effecting EC
o  Economic Environment
o  Competitive Environment
o  Political Environment
o  Social/Cultural Environment
o  Technological Environment
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4 opportunities
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adding Assg#1 page
using Search Engines effectively
Search Engine Issues
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MRK410siteratingexercise.htm
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Creating an E-Business , you need
o  GOPST
o   SWOT 
o   and a business model
GOPST
- Goal, Objective, Plans, Strategy,  Tactics
SWOT
- Strength, Weakness, Opportunities, Threats
group work in class on GOPST
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Business Models
Do's and DON'Ts
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Things to be Convincing About©
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MRK410siteratingexercise2006.htm
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Domain Registration
Domain Marketing Issues
Domain Scams
Domain Phishing
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ISP Hosting solutions
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Building Your E-Business
Attracting Traffic
- Search Engine Ranking©
- META TAGS
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Online Communities
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Legal Issues
Privacy Issues
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Security Issues
ofirewalls
oviruses
opatches
oscams
oidentity theft
M-commerce
ointro 2 m-Commerce
o  M-commerce in Canada
o  the bluetooth technology
o  M-commerce & GPS
o  location indeterminant
o  search for a Killer Application
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Payment Methods
0 Credit Card Issues
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Presentation Tips
taught by Prof. Kanitz taught by Prof. Kanitz taught by Prof. Richardson taught by Prof. Richardson
Wed class May-Aug 2006
May 10
May 17
May 24
May 31
June 7 Assignment # 1
(Web Report) due 
June 14
June 21
June 26 - 30 study week
July 5
July 12 Quiz
July 19 Assignment # 2
(Storefront Project) due 
July 26
Aug 2
Aug 9 (TEAM PROJECT Presentation done in class)

Aug 16 Assignment # 3
due 09:00 a.m.

Exam week Aug 14 - 18
Aug 18 semester end

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GRADING ASSIGNMENTS COURSE OUTLINE
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summer 2006  www.witiger.com/senecacollege/MRK410/410students2006summer.htm
previous projects Jan-Apr 2006 www.witiger.com/senecacollege/MRK410/410students2006.htm
previous projects  May 2005 www.witiger.com/senecacollege/MRK410/410studentssummer2005.htm some links not working
previous projects  Jan-Apr 2005www.witiger.com/senecacollege/MRK410/410students2005.htm some links not working
previous projects May-June  2004 www.witiger.com/senecacollege/MRK410/410studentsSummer2004.htm  many links not working
previous projects Jan-April 2004 www.witiger.com/senecacollege/MRK410/410students2004.htm most links not working
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prerequiste MRK 224, MRK 317
it is important that you learned how to make web pages in MRK224 and important that you remembered how to make a marketing communications plan in MRK317
 
When Prof. Richardson asks you at the end of the class "did you learn something useful and interesting" - this is not an empty comment - it is a real attempt to make sure that every class is useful and something you can use in the "real world" to get a job, or create a job and make money.
So, to "give props" to one of my former students, note that the logo to the right is from a Toronto based clothing company that was founded in April 2000 by Lester Sabliano - a student of witiger's in MGTD06 at UTSC
- you could do something like this too - just pay attention, do the readings and learn as much as you can
http://www.theoneclothing.com
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Every Student should read Seneca's policy on Cheating and Plagiarism.
 www.senecac.on.ca/home/academic_policy/appe.html

Cheating and Plagiarism are serious offences.

If you are caught cheating you might receive "0" on the exam, or project, or, you could fail the course. In some cases for serious cheating offences, students have been kicked out of the college.

Teachers are trained to catch the most sophisticated and unusual cheating methods - DO NOT try to cheat, there is a very HIGH chance you will be caught

Most students understand cheating. Plagarism is more subtle, but also a serious offence.
Plagarism includes copying any work, that is not your's, and submitting it for grading, without making reference to the fact that it came from another source.

Prof. Richardson wishes to remind you that If you "cut and paste" phrases and sentances off the Internet, without using ".", or without saying what URL it came from, this is considered plagarism. If you copy work from another student's website, and submit this for grading, it is also considered cheating, unless you have permission, and say what site it came from.

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