Business Plan for a Start-Up Business

Write a brief plan (approximately two pages) to submit for your Biz Start-Up Project.

10 Businesses to choose from:

• Artificial Flowers Import
• Auto Parts
• Bed and Breakfast
• Car Wash
• Hair and Beauty Salon
• Hockey or Skating Products
• Internet Cafe
• Nightclub or Bar
• Ethnic Themed Restaurant
• Photography

In this paper, please answer the following questions. Be as specific as possible.

1. Business Profile
What is the name of your business?
Where is it located?
Describe in a paragraph or two, the Influencing Environments
witiger.com/internationalbusiness/6environments.htm
- competitive environment witiger.com/ecommerce/competitorintelligence.htm
          Why do you think you can beat the competition and how do you plan to do it?
- economic environment  witiger.com/internationalbusiness/economicenvironment.htm
- technology environment
- political/legal environment
- cultural/social environment  witiger.com/internationalbusiness/culturalconsiderations.htm
                                          witiger.com/marketing/cultures.htm
- geographic environment  witiger.com/internationalbusiness/geographicenvironment.htm

Describe the business sector briefly.

2. Describe your plans to finance this business.
 witiger.com/marketing/ObtainingFinancing.htm

3. Motivation
- reasons why you want to do this?
 witiger.com/marketing/motivation.htm

4. What Goal, and Objectives do you want to accomplish?
(GOPST) witiger.com/ecommerce/GOPSTSWOT.htm

5. Strengths, Weaknesses, Opportunities and Threats
Why this particular business will do well/not so well
(SWOT analysis) witiger.com/ecommerce/GOPSTSWOT.htm
 
5B - under sub-heading of Opportunities discuss what goods or services will be offered in this business?
- consider the 4 Types of Opportunities to pursue in marketing witiger.com/ecommerce/4opportunities.htm
They are
    o Market Penetration
    o Market Development
    o Product Development
    o Diversification
- which will you do
 
Exactly why do you think people will buy from you?
8. Who are the potential customers?
(target market segementation) witiger.com/marketing/marketsegmentation.htm
Where do they live?
What are they buying now?

 
9. What is your marketing strategy?
(Marketing Strategy according to MRK106)
 witiger.com/marketing/MarketingStrategyMarketingPlan.htm
How will you market your products or services?

Sample Business Plans - http://www.bplans.com/sp/businessplans.cfm
 witiger.com/marketing/businessplans.htm