DUE DATE:  Report III: Nov 2009
 

VALUE:    10% OF YOUR TOTAL GRADE

Resubmit your copy of Report I and Report II

reminder
6. was Product Strategy
7. was Price Strategy
--------------------------------------------------------------------------------------------
8. Forecasts
- based on Chpt 18, Develop + calculate market and sales potential and forecasts
- estimate Market Share at the end of 2 years, at the end of 5 years
- use industry examples of similar products to evaluate your potential
- refer to industry association reports, newsletters or websites
- check  witiger.com/internationalbusiness/countryinfoAssociations.htm

"A market forecast is a core component of a market analysis. It projects the future numbers, characteristics, and trends in your target market. A standard analysis shows the projected number of potential customers divided into segments. These numbers are estimates. Nobody really knows, but we all make educated guesses."
Tim Berry  http://articles.mplans.com/what-is-a-market-forecast/ and  http://articles.mplans.com/market-forecasting-should-be-part-of-your-plan/

9. Calculate Break-Even Analysis
witiger.com/marketing/breakevenanalysis.htm

P=U(p-V)-F
Total profit equals the number of units sold multiplied by the selling price less
the number of units sold multiplied by the total variable cost minus the total fixed cost.

10. Special Implementation Problems to be overcome
- based on Chpt 18, page 513
- people required, special training
- special manufacturing considerations
- and special resources needed

11. Summary and Conclusions
- your personal comments as to how well this plan would really work in the "real world"
- what things would you need better information about to do this
- what challenges or problems did you have in developing this 3 part plan