last updated 2018 October

Assignment 1       Viral Marketing
referencing  witiger.com/ecommerce/viralmarketing.htm
There are several main types of viral messages:

"template" for writing out your assignment information.

1. Pass-along
2. Incentivised viral
3. Undercover
4. "Edgy gossip/Buzz Marketing"
5. Anonymous matching
6. Guerrilla Marketing

indicate, by circling the type, which type of Viral Marketing situation(s) you selected.
 

1.  Description of what i/we wanted to create / or do
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

2. Explanation of why it would be interesting for people to pass it along (go viral)
 
 
 
 
 
 
 
 
 

3. anticipated advantages, or disadvantages for a company of the idea.
 
 
 
 
 
 

4.  the industry sector (auto, tourism, IT).
 
 
 
 

5.  a story about how you came up with the idea.
 
 
 
 
 
 

6. Who did you talk to.
 
 

7. What promoted you to think of the idea.
 
 

8. Are there any similar ideas / videos which contributed to your idea.
 
 

9. any final comments
 
 
 
 
 
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