Appreciating the importance of Target Market Segmentation
 witiger.com/marketing/marketsegmentation.htm
 

What to do - PART 1

Talking about Marketing in a classroom can sometimes be a little bit limiting - because we cannot directly see the many weird and wonderful examples "out there" in the real world.
This assignment is based on you having a "real world" experience by causing you to think about target market segmentation as you walk around over the next week.
So...instead of coming to class on Thu Oct 5th, I want you to specifically use this time to collect the pictures and images to do this assignment.

Keeping in mind that the prof. said "who you sell to" is the most important part of marketing so understanding those people is very important.

YOUR JOB - As you walk around malls, surf websites and drive past billboards and storefronts, I want you to "Collect" as many "real world examples" of the

• Different types of segments
• get examples of segmentation by
• Geography
• Demographic
• Psychographic
• Benefits

 

 

• keeping in mind the criteria for segments
• get examples of segmentation that are
• homogenous
• heterogenous
• substantial

• snapping pictures on your cell phone - which might be the easiest
• cutting pictures or articles out of
• magazines ,
• newspapers,
• flyers,
• store coupons
• or screen captures off a website or company brochures - there is no limit

Then, when you get your collection, take the images / articles and put them on sheets of paper and write below each image your comments on where / how you found the image,

• and write a short sentance or two on what type of segment they are trying to capture..
• for example, do they use a image of a group of young people - indicating a "youth segment"
• of do they use an image of an older couple - indicating an "age segment"
• AND... do you think the image or words they used is effective in what they are trying to achieve

Staple the pages together and on the front do a proper cover page with
the name of the course
the section
the words "Assignment 1"
your name (first name first, last name last)
hand it in to the professor on Oct 12

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if you do not do this assignment, or if it is late you will get ZERO

This assignment is worth 10 marks (10 percent)
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