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Appreciating
the importance of Target Market Segmentation
witiger.com/marketing/marketsegmentation.htm
What to do - PART 1
Talking
about Marketing in a classroom can sometimes be a little bit limiting -
because we cannot directly see the many weird and wonderful examples "out
there" in the real world.
This
assignment is based on you having a "real world" experience by causing
you to think about target market segmentation as you walk around over the
next week.
So...instead
of coming to class on Wed Oct 19th, I want you to specifically use this
time to collect the pictures and images to do this assignment.
Keeping in mind that the prof. said "who you sell to" is the most important part of marketing so understanding those people is very important.
YOUR JOB - As you walk around malls, surf websites and drive past billboards and storefronts, I want you to "Collect" as many "real world examples" of the
Then, when you get your collection, take the images / articles and put them on sheets of paper and write below each image your comments on where / how you found the image,
Staple
the pages together and on the front do a proper cover page with
the
name of the course
the
section
the
words "Assignment 1"
your
name (first name first, last name last)
hand
it in to the professor on Oct 31, which is the first class back after the
break week
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if
you do not do this assignment, or if it is late you will get ZERO
This
assignment is worth 10 marks (10 percent)
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