the importance of Target Market Segmentation
What to do - PART 1
about Marketing in a classroom can sometimes be a little bit limiting -
because we cannot directly see the many weird and wonderful examples "out
there" in the real world.
This assignment is based on you having a "real world" experience by causing you to think about target market segmentation as you walk around over the next week.
So...instead of coming to class on Wed Oct 19th, I want you to specifically use this time to collect the pictures and images to do this assignment.
Keeping in mind that the prof. said "who you sell to" is the most important part of marketing so understanding those people is very important.
YOUR JOB - As you walk around malls, surf websites and drive past billboards and storefronts, I want you to "Collect" as many "real world examples" of the
Then, when you get your collection, take the images / articles and put them on sheets of paper and write below each image your comments on where / how you found the image,
the pages together and on the front do a proper cover page with
the name of the course
the words "Assignment 1"
your name (first name first, last name last)
hand it in to the professor on Oct 31, which is the first class back after the break week
if you do not do this assignment, or if it is late you will get ZERO
assignment is worth 10 marks (10 percent)
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