SENECA COLLEGE, TORONTO
BCS 555 MARKING GUIDE  CURRENT ISSUES IN e-BUSINESS
.last updated 2003 Dec 8
Congratulations, you have found the detailed marking guide.
With this information, you may have an improved chance of doing well on this assignment because you will know more precisely what is being graded.

Why is this information hidden?
Well, we have given enough information in the main page for assignments
 http://www.witiger.com/senecacollege/BCS555/assignment555.htm

explaining the assignment for anyone to do well, but for those people who are curious and like to poke around web sites to see if there is anything else there (which is what you are encouraged to do by the professor), you will be rewarded by finding this link.
Secondly, this is 5th semester course - some things have to be difficult !!; [this is not  high school] we are not intending to give you everything in this course, some things have to be earned and learned independently.

By virtue of finding this page, you will be rewarded not only with this information, but also with the subsequent encouragement to further go hunting around web sites more thoroughly to see other gems that can be found.

Keep in mind, web sites are put together by humans, not robots, and as such they are vulnerable to eccentricities and egos, such as placing hidden pics, links and other info for the amusement of the author - knowing this can give you an advantage.

Below, you'll see a layout of information which I will use in evaluating this case study assignment - in fact, I'll be printing out this page and attaching it to every case study when I hand it back so the authors will know exactly how I measured their efforts.

Case Study Assignment: Detailed Marking Guide
A Specialty Record Shop A Themed bar/restaurant Ethnic Newspaper.

Background information they may have added to "expand" the scenario
- is the information added by the student realistic
- did they subsequently use that information and refer to it in answering the questions

Competitiveness
How could an e-business solution change the competitiveness of the organization?
- did they explain this clearly
- was the information they presented easy to read through

Did the student recognize that a solution should try to make the company better, and if not, then don't go online
- to have a solution - youneed a problem - did they "create" any problems to solve
What do they think is competitive in the scenario they picked

additional information, online
- web sites or links they used
additional information, offline
- magazines, newspaper,

other resources such as personal interviews they employed

Solution
What components of an e-business solution, (such as, but not limited to)  are most relevant to use to further the business and marketing objectives of this company?