SENECA COLLEGE, TORONTO
http://highered.mcgraw-hill.com/sites/0070887292/
MRK 106,MARKETING 
SECTION B
As Taught by Prof. Tim Richardson School of Marketing and e-Business, Faculty of Business, During the Sept - Dec  2002 term
.last updated 2002 Oct 08
 old 9th edition ppt's at http://people.senecac.on.ca/tim.richardson/MRK106-9th-Edition/
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Chapter 8

continued

+ intro
to Chpt 9
If you want to download Chpt Eight to view it and print it out yourself, go here
 http://people.senecac.on.ca/tim.richardson/MRK106-9th-Edition/Chpt8~9thedition.ppt
Chpt Eight Powerpoint from the textbook publisher
 http://www.mcgrawhill.ca/college/shapiro/olc/olc/graphics/shapiro9bm_s/ch08/slideshows/sld001.htm

An example of a marketing consulting company that provides advice on market segmentation
 http://www.marketap.com/Segmentation.htm

Population information is an important part of "Demographic Segmentation"
click here to see Demographic information on the population in Toronto
 http://www.city.toronto.on.ca/ourcity/profile02.htm#2
 

Table 4: Origin of Toronto's Recent Immigrants (1991-1996)
Place of Birth GTA Toronto % in Toronto
Total Recent Immigrants 446,515 315,470 71
Hong Kong 48,730 25,355 52
Sri Lanka 36,835 32,175 87
China 35,460 26,260 74
India 33,575 17,215 51
Philippines 33,560 25,780 77
Poland 19,120 11,485 60
Jamaica 17,050 12,500 73
Guyana 13,310 10,145 76
Viet Nam 12,425 10,045 81
Trinidad & Tobago 11,695 7,500 64
Iran 11,060 8,930 81
Pakistan 10,760 6,750 63
 
Other Countries 162,935 121,330 74
Source: Statistics Canada, 1996 Census 

Since Toronto is one of the most international cities in the world, it is helpful to know what countries our new Canadians come from so that services and facilities can be available to match the need. Many companies and Non-profit organizations use demographic information to be better able to provide services that are language and culture appropriate.
 
Chapter 9
 
 
 

Chapter 9
 
 
 

Chapter 9
 
 
 

Chapter 9
 
 
 

Chapter 9
 
 
 

Chapter 9
 
 
 

Chapter 9

  PRODUCT Chapter 9 
 
If you want to download Chpt Nine to view it and print it out yourself, go here
 http://www.witiger.com/powerpoints/MRK106/chp9~MKTG106.ppt
Chpt Nine Powerpoint from the textbook publisher
 http://www.mcgrawhill.ca/college/shapiro/olc/olc/graphics/shapiro9bm_s/ch09/slideshows/sld001.htm

co-branding - the joint marketing of two different products by two different companies to the same target market segment

 

You should take advantage of the on-line quiz for each chapter. It is a good way to see if you covered all the important material.
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http://www.witiger.com/marketing/supply-and-demand.htm click on this screen capture to go 
to a special section that explains 
  • Supply and Demand
  • Nature of Competition