Seneca College, Toronto, Canada
OUTLINE SECTION TWO
|Handed out details of the Major Project.
What is involved in doing the Project?
A comprehensive report that will include recommendations, a start-up budget and a monthly budget of recurring costs.
|Today in class you will use the Internet
to find information on
The 5 Environments within which the company operates, and which effect the e-business solution.
|Further discussion of group members and
companies for the Major Project
- check your name on the list
- check the name of your company
Somebody asked about web cams so I have
provided some links to those which I mentioned in another course
the following cams are noted here as examples of the variety of lifestyle and topics shown in cam culture and does not necessarily mean the professor of the class endorses any particular cam.
a web site featuring selections of various themed cams around the world
One of the practical
uses for web cams is to allow viewers to see traffic patterns
One traffic cam gives a good view of the
Yonge and Steeles interesection.
There are also cameras for providing views
of downtown Toronto
One of the most popular uses of web cams
is to show street scenes in major tourist attractions of the world
cams across Canada
|As explained previously, each class is
intended to contribute infromation towards you producing a very good term
project, Today, in class we will be learning more about Domain names -
which applies to the section of your project
What you will do in class today is read through the following links and descriptions so you will understand the aspects involved in domain names: then you will search internic.ca for names relevant to the company you are doing your project on. Check for additional names and phrases which would be appropriate.
ie. if www.dentist.com is taken, check for www.torontodentist.com
ie www.torontodentist.ca was available
Oct 11th, 2001 !!!
|.||this screen capture leads to several pages discussing the ways you can register a domain name and the details of how to do that|
|.||this screen capture leads to several
pages discussing the business aspects of domain names
- also some of the legal issues
The Kalakota book "Electronic Commerce:
A Manager's Guide" is perhaps the oldest e-commerce book used in North
America. The book is dated 1997 and has been superseded by some newer
You do not have to buy this book for MGS
523 - but, if you are really interested in intranets, this book is available
in the Seneca Campus bookstore
|In 2000, the biggest hype in E-commerce
is B2B opportunities. One of the features that facilitate B2B is company
intranets and extranets which are accessed by other affiliated companies,
or companies that are in a strategic alliance
Intranets are private computer networks built with standard Internet technologies. Access to these networks is restricted to an authorized group of users, usually within a company or a department of a company. Access privileges to select parts of the intranet can be extended to external vendors and suppliers to form what is known as an extranet.
Intranets and Supply-Chain Management
Keeping with the theme that one of the
biggest applications of e-business for a company, is in the category of
saving costs - one of the biggest areas in which to save costs is cutting
expenses from the materials gathering and components purchasing area: essentially
your supply chain.
Industry activities to deal with enhanceing effectiveness of Supply Chain Management
Pull versus Push Supply Chain models
- Pull based models require a lot of information
about the customer
of Supply-Chain Management p. 290 Kalakota
|Supply-Chain Management as explained in
the FAQ of the
Center for Electronic Commerce
What is supply chain management?
go here to download the ppt for Chpt 7
Featured in Chpt 7
Applications of Intranet page 244
(this list comes from some notes in the text on page 244 - additional points added in by WTGR)
|from Turban's book, Chpt 7, Intranet and Extranet, page 242|
|What is an Intranet||What is an Extranet|
|"An Intranet is a corporate LAN that uses
Internet technology and is secured behind a company's firewall. Links various
servers, clients, databases and applications"
Access to Intranets is usually strictly controlled within a corporate group
Intranets are most often found in
|"An Extranet (extended Intranet)
uses TCP/IP protocol to link Intranets over the public Internet. Many Extranets
have protected areas "Virtually Private Networks" (VPN)
Access to Extranets is quite open and allows for independent groups to collaborate - usually parts suppliers to a big manufacturer
Extranets are most often found in
|Basics of CRM
"Customer Relationship Management (CRM) is developing into a major element of corporate strategy for many organisations. CRM, also known by other terms such as relationship marketing and customer management, is concerned with the creation, development and enhancement of individualised customer relationships with carefully targeted customers and customer groups resulting in maximizing their total customer life-time value....Narrow functionally-based traditional marketing is being replaced by a new form of cross functional marketing - CRM.... the focus is shifting from customer acquisition to customer retention"
Why is time and money spent on CRM worthwhile, Payne notes "Research shows that a 5% points increase in customer retention yields a profit, in net present value terms, of between 20% and 125%"
CRM for Dummies
"...why the sudden talk about CRM?... With
a general slowdown of the global economy companies are finding it hard
to get going....Gone are the days where you had a technological edge over
your archrival. With new and affordable technologies your competitor is
just a matter of days behind you in terms of product launch. So what are
you left with as a key-differentiating factor? ...customers need to be
looked at more seriously than ever before ... information is the key to
success. Information about the customer made available to the person coming
in contact with the customer can go a long way not only in clinching the
deal but also creating a very good relationship with the customer for future
other various white papers and reports
|Siebel Systems was founded by
Thomas M. Siebel bio
From their own website,
|You can't talk about CRM without
mentioning Siebel Systems Inc.
Siebel Systems Inc. is the largest
While Siebel Systems still has a big role
to play, other companies are coming along with new concepts that are radically
changing the way we think about buying and using software to help with
On Salesforce's website, in the course
of describing their product, they bullet point the key things that are
all part of CRM
|"Because of the explosion of
the Internet, companies are discovering that instead of spending millions
of dollars and years installing complex software programmes on their own
computers to help automate their operations, they can pay companies to
do it for
them as a service. Customers then use the software with nothing more than a secure Web browser and a password."
Martell has written a story about Marc
Benioff, a 13-year veteran of Oracle Corp. and
Salesforce.com specializes in software for companies that have large CRM activities
|go here to download the ppt
for Chpt 6
Characteristics of B2B EC
Supplier Oriented Marketplace
page 211- 213 in text
Cisco Connection Online
Buyer Oriented Marketplace
text cites General Electric's
In this process, sellers offer products
for sale, and accept bids against the product.
Intermediary Oriented Marketplace
Access to the PART Page requires a separate account and login password.
page 216 in text
order tracking is a big part of Fedex's customer satisfaction element